Curriculum: Marketing and consumer behaviour - A.Y. 2023/2024
1st year
| Course | credits | Programme |
|---|---|---|
| AGRICULTURAL AND FOOD MARKETING (AGR/01) | 6 |
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| BUSINESS MANAGEMENT AND FINANCE (SECS-P/07) | 11 |
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| ECONOMIC FUNDAMENTALS OF THE AGRI-FOOD SYSTEM (AGR/01) | 10 |
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| FOOD SAFETY MANAGEMENT (AGR/12,AGR/16) | 10 |
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| INDUSTRIAL ORGANIZATION (AGR/01) | 10 |
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| QUANTITATIVE METHODS (AGR/01) | 12 |
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All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
TEOLOGIA - CORSO SEMINARIALE |
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| Course | credits | Programme |
|---|---|---|
| RESEARCH METHODS IN AGRICULTURAL AND FOOD ECONOMICS | 1 |
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2nd year
| Course | credits | Programme |
|---|---|---|
| AGRICULTURAL AND FOOD MARKET INSTITUTIONS (AGR/01) | 6 |
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| ECONOMICS OF AGRICULTURAL AND FOOD MARKETS (AGR/01) | 7 |
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| FOOD CONSUMER PSYCHOLOGY AND MARKET INTELLIGENCE (M-PSI/06) | 5 |
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| MULTI-CHANNEL RETAIL MARKETING (SECS-P/08) | 5 |
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| QUALITATIVE RESEARCH METHODS FOR THE AGRI-FOOD SYSTEM (M-PSI/06) | 5 |
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| Course | credits | Programme |
|---|---|---|
| ELECTIVE COURSES | 10 |
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| SEMINARS | 1 |
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| SOFT SKILLS AND ENTREPRENEURSHIP | 1 |
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| THESIS | 20 |
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Notice: Elective courses
| *SUGGESTED ELECTIVE COURSES | CREDITS | SEMESTER | PROGRAMME |
| LAW AND REGULATION IN FOOD VALUE CHAINS (IUS/03) | 5 | 2 | Download |
| FOOD FOOTPRINT: THE ENVIRONMENTAL IMPACT OF THE AGRO FOOD CHAIN (AGR/13) | 5 | 1 | Download |
| ITALIAN CIVILIZATION AND LANGUAGE FOR INTERNATIONAL STUDENTS (L-FIL-LET/12) | 5 | 1 |
Students may replace one of the optional courses with one taken from the curriculum “Business and Management”