Facoltà di: ARTS AND PHILOSOPHY; ECONOMICS Facoltà di: ARTS AND PHILOSOPHY; ECONOMICS

Business, media and organizational communication

Milan
Domestic applicants
International applicants
Durata del corso
2 Anni
Lingua
Italiano
Classe Di Laurea
LM-19 R (Information and publishing systems) - LM-59 R (Advertising and communication for the public and private sectors)

Curriculum: Communication and Marketing for Service Enterprises - A.A. 2026/2027

1° anno

Insegnamento crediti Programma
ENGLISH FOR BUSINESS (ANGL-01/C) 3
Insegnamento ENGLISH FOR BUSINESS (ANGL-01/C)
crediti 3
Programma

One course to be chosen from

(crediti 8)

Insegnamento crediti Programma
MARKETING MANAGEMENT AND MARKETING PLANNING (ECON-07/A) 8
MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (ECON-07/A) 8
STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (ECON-07/A) 8
Insegnamento MARKETING MANAGEMENT AND MARKETING PLANNING (ECON-07/A)
crediti 8
Programma
Insegnamento MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (ECON-07/A)
crediti 8
Programma
Insegnamento STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (ECON-07/A)
crediti 8
Programma

One course to be chosen from

(crediti 8)

Insegnamento crediti Programma
ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (ECON-06/A) 8
BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (ECON-06/A) 8
GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (ECON-06/A) 8
Insegnamento ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (ECON-06/A)
crediti 8
Programma
Insegnamento BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (ECON-06/A)
crediti 8
Programma
Insegnamento GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (ECON-06/A)
crediti 8
Programma

One course to be chosen from

(crediti 8)

Insegnamento crediti Programma
COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (GLOT-01/A) 8
PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (PHIL-04/B) 8
SEMIOTICS AND STRATEGIC BRAND MANAGEMENT (PHIL-04/B) 8
Insegnamento COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (GLOT-01/A)
crediti 8
Programma
Insegnamento PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (PHIL-04/B)
crediti 8
Programma
Insegnamento SEMIOTICS AND STRATEGIC BRAND MANAGEMENT (PHIL-04/B)
crediti 8
Programma

One course to be chosen from

(crediti 8)

Insegnamento crediti Programma
FORMS GENRES FILM AUDIO-VISUAL CULT MOD ON AUD.INT. AUD. DEV (PEMM-01/B) 8
LANGUAGES CULTURES OF THE SCREEN (CROSSMED.STORYTELL MOD) (PEMM-01/B) 8
MEDIA AND ART (WITH MODULE OF STUDY VISIT) (PEMM-01/B) 8
NEW CHALLENGES IN MEDIA AND COMMUNICATION (PEMM-01/B) 8
Insegnamento FORMS GENRES FILM AUDIO-VISUAL CULT MOD ON AUD.INT. AUD. DEV (PEMM-01/B)
crediti 8
Programma
Insegnamento LANGUAGES CULTURES OF THE SCREEN (CROSSMED.STORYTELL MOD) (PEMM-01/B)
crediti 8
Programma
Insegnamento MEDIA AND ART (WITH MODULE OF STUDY VISIT) (PEMM-01/B)
crediti 8
Programma
Insegnamento NEW CHALLENGES IN MEDIA AND COMMUNICATION (PEMM-01/B)
crediti 8
Programma

One course to be chosen from

(crediti 8)

Insegnamento crediti Programma
DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (GSPS-06/A) 8
MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (GSPS-06/A) 8
SOCIOLOGY AND ANTHROPOLOGY OF COMMUNICATION (GSPS-06/A) 8
Insegnamento DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (GSPS-06/A)
crediti 8
Programma
Insegnamento MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (GSPS-06/A)
crediti 8
Programma
Insegnamento SOCIOLOGY AND ANTHROPOLOGY OF COMMUNICATION (GSPS-06/A)
crediti 8
Programma

One course to be chosen from

(crediti 8)

Insegnamento crediti Programma
PSYCHOLOGY OF CONSUMP. AND MARKETING (MOD. QUAL.QUANT. RES.) (PSIC-03/A) 8
PSYCHOLOGY OF DIGITAL MEDIA (PSIC-03/A) 8
SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (PSIC-03/A) 8
Insegnamento PSYCHOLOGY OF CONSUMP. AND MARKETING (MOD. QUAL.QUANT. RES.) (PSIC-03/A)
crediti 8
Programma
Insegnamento PSYCHOLOGY OF DIGITAL MEDIA (PSIC-03/A)
crediti 8
Programma
Insegnamento SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (PSIC-03/A)
crediti 8
Programma
Insegnamento crediti Programma
WORKSHOP: SELF BRANDING & JOB POSITIONING 2
Insegnamento WORKSHOP: SELF BRANDING & JOB POSITIONING
crediti 2
Programma

Workshops or Other training activities:

(crediti 4)

Insegnamento crediti Programma
CIMO GYM EDITORIAL INFO 4
COMMUNICATION TECHNIQUES AND SOFT SKILLS SEMINAR 2
SEMINAR ON INCLUSIVE LANGUAGE AND CORPORATE COMMUNICATION 2
SEMINAR ON PRESS OFFICE AND EVENTS 2
SMART GOALS PROJECTS 2
Insegnamento CIMO GYM EDITORIAL INFO
crediti 4
Programma
Insegnamento COMMUNICATION TECHNIQUES AND SOFT SKILLS SEMINAR
crediti 2
Programma
Insegnamento SEMINAR ON INCLUSIVE LANGUAGE AND CORPORATE COMMUNICATION
crediti 2
Programma
Insegnamento SEMINAR ON PRESS OFFICE AND EVENTS
crediti 2
Programma
Insegnamento SMART GOALS PROJECTS
crediti 2
Programma

2° anno

Insegnamento crediti Programma
ARTIFICIAL INTELLIGENCE AND CONTENT CREATION (PSIC-01/A) 8
DIGITAL COMMUNICATION FOR SERVICE COMPANIES (ESG COMM. MOD.) (IINF-05/A,PEMM-01/B) 8
SERVICE MANAGEMENT AND MARKETING (MODULE SERVICE DESIGN) (ECON-07/A) 8
Insegnamento ARTIFICIAL INTELLIGENCE AND CONTENT CREATION (PSIC-01/A)
crediti 8
Programma
Insegnamento DIGITAL COMMUNICATION FOR SERVICE COMPANIES (ESG COMM. MOD.) (IINF-05/A,PEMM-01/B)
crediti 8
Programma
Insegnamento SERVICE MANAGEMENT AND MARKETING (MODULE SERVICE DESIGN) (ECON-07/A)
crediti 8
Programma

One course to be chosen from

(crediti 6)

Insegnamento crediti Programma
COMMUNICATION LAW (GIUR-10/A) 6
HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE (HIST-02/A) 6
Insegnamento COMMUNICATION LAW (GIUR-10/A)
crediti 6
Programma
Insegnamento HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE (HIST-02/A)
crediti 6
Programma
Insegnamento crediti Programma
INTERNSHIP 10
OTHER EDUCATIONAL ACTIVITIES OF THE STUDENT'S CHOICE 10
SEMINAR ON CROWDSOURCING AND CROWDFUNDING 2
THESIS 10
WORKSHOP: THESIS AND DISSERTATION 1
Nel piano di studio di ogni corso è prevista la frequenza ai corsi di Teologia, per offrire una conoscenza motivata, ragionata e organica della fede cattolica.

THEOLOGY - SEMINAR COURSE
Insegnamento INTERNSHIP
crediti 10
Programma
Insegnamento OTHER EDUCATIONAL ACTIVITIES OF THE STUDENT'S CHOICE
crediti 10
Programma
Insegnamento SEMINAR ON CROWDSOURCING AND CROWDFUNDING
crediti 2
Programma
Insegnamento THESIS
crediti 10
Programma
Insegnamento WORKSHOP: THESIS AND DISSERTATION
crediti 1
Programma
Nel piano di studio di ogni corso è prevista la frequenza ai corsi di Teologia, per offrire una conoscenza motivata, ragionata e organica della fede cattolica.

THEOLOGY - SEMINAR COURSE