Curriculum: Communication and Marketing for Service Enterprises - A.Y. 2025/2026
1° year
| Course |
credits |
Programme |
|
ENGLISH FOR BUSINESS (L-LIN/12)
|
3 |
|
| Course |
ENGLISH FOR BUSINESS (L-LIN/12) |
| credits |
3 |
| Programme |
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
MARKETING MANAGEMENT AND MARKETING PLANNING (SECS-P/08)
|
8 |
|
|
MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (SECS-P/08)
|
8 |
|
|
STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (SECS-P/08)
|
8 |
|
| Course |
MARKETING MANAGEMENT AND MARKETING PLANNING (SECS-P/08) |
| credits |
8 |
| Programme |
|
| Course |
MARKETING PRINCIPLES (WITH MODULE MARKETING PLAN ) (SECS-P/08) |
| credits |
8 |
| Programme |
|
| Course |
STRATEGIC MARKETING (WITH BUSINESS PLAN MODULE) (SECS-P/08) |
| credits |
8 |
| Programme |
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (SECS-P/07)
|
8 |
|
|
BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (SECS-P/07)
|
8 |
|
|
GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (SECS-P/07)
|
8 |
|
| Course |
ADVANCED BUSINESS ECONOMICS (MOD. EXCEL BALANCE SHEET APP.) (SECS-P/07) |
| credits |
8 |
| Programme |
|
| Course |
BUSINESS ECONOMICS (MODULE EXCEL BALANCE SHEET APPLICATIONS) (SECS-P/07) |
| credits |
8 |
| Programme |
|
| Course |
GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (SECS-P/07) |
| credits |
8 |
| Programme |
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
(M-FIL/05)
|
8 |
|
|
COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (L-LIN/01)
|
8 |
|
|
PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (M-FIL/05)
|
8 |
|
| Course |
(M-FIL/05) |
| credits |
8 |
| Programme |
|
| Course |
COMM. THEORY AND FORMS (MOD. PITCHING AND PUBLIC SPEAKING) (L-LIN/01) |
| credits |
8 |
| Programme |
|
| Course |
PRAGMATIC OF MEDIA COMM. (MOD. PITCHING AND PUBLIC SPEAKING) (M-FIL/05) |
| credits |
8 |
| Programme |
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
FORMS GENRES CINEMA AUDIO (MOD. AUDIENCE INT. AUDIENCE DEV.) (L-ART/06)
|
8 |
|
|
LANGUAGES SCREEN CULTURES (MOD. CROSSMEDIA STORYTELLING) (L-ART/06)
|
8 |
|
|
NEW CHALLENGES IN MEDIA AND COMMUNICATION (L-ART/06)
|
8 |
|
| Course |
FORMS GENRES CINEMA AUDIO (MOD. AUDIENCE INT. AUDIENCE DEV.) (L-ART/06) |
| credits |
8 |
| Programme |
|
| Course |
LANGUAGES SCREEN CULTURES (MOD. CROSSMEDIA STORYTELLING) (L-ART/06) |
| credits |
8 |
| Programme |
|
| Course |
NEW CHALLENGES IN MEDIA AND COMMUNICATION (L-ART/06) |
| credits |
8 |
| Programme |
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
(SPS/08)
|
8 |
|
|
DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (SPS/08)
|
8 |
|
|
MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (SPS/08)
|
8 |
|
| Course |
(SPS/08) |
| credits |
8 |
| Programme |
|
| Course |
DATA COMMUNICATION SOCIETY (TOOL SOCIAL RESEARCH DATA ANALY) (SPS/08) |
| credits |
8 |
| Programme |
|
| Course |
MEDIA AND SOCIAL NETWORKS (MOD. DIGITAL METHODS FOR ANAL.) (SPS/08) |
| credits |
8 |
| Programme |
|
One course to be chosen from:
(credits 8)
| Course |
credits |
Programme |
|
CONSUMER PSYCHOLOGY AND MARKETING (MOD. QUAL. QUANT. RES.) (M-PSI/05)
|
8 |
|
|
PSYCHOLOGY OF DIGITAL MEDIA (M-PSI/05)
|
8 |
|
|
SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (M-PSI/05)
|
8 |
|
| Course |
CONSUMER PSYCHOLOGY AND MARKETING (MOD. QUAL. QUANT. RES.) (M-PSI/05) |
| credits |
8 |
| Programme |
|
| Course |
PSYCHOLOGY OF DIGITAL MEDIA (M-PSI/05) |
| credits |
8 |
| Programme |
|
| Course |
SOCIAL PSYCH. COMM. GROUPS ORGAN. (MOD. QUAL. QUANT. RES.) (M-PSI/05) |
| credits |
8 |
| Programme |
|
| Course |
credits |
Programme |
|
WORKSHOP: SELF BRANDING & JOB POSITIONING
|
2 |
|
| Course |
WORKSHOP: SELF BRANDING & JOB POSITIONING |
| credits |
2 |
| Programme |
|
Workshops or Other training activities:
(credits 4)
| Course |
credits |
Programme |
|
CIMO GYM EDITORIAL INFO
|
4 |
|
|
COMMUNICATION TECHNIQUES AND SOFT SKILLS SEMINAR
|
2 |
|
|
SMART GOALS PROJECTS
|
2 |
|
| Course |
|
| credits |
2 |
| Programme |
|
| Course |
|
| credits |
2 |
| Programme |
|
| Course |
CIMO GYM EDITORIAL INFO |
| credits |
4 |
| Programme |
|
| Course |
COMMUNICATION TECHNIQUES AND SOFT SKILLS SEMINAR |
| credits |
2 |
| Programme |
|
| Course |
SMART GOALS PROJECTS |
| credits |
2 |
| Programme |
|
2° year
| Course |
credits |
Programme |
|
ARTIFICIAL INTELLIGENCE AND CONTENT CREATION (M-PSI/01)
|
8 |
|
|
DIGITAL COMMUNICATION FOR SERVICE COMPANIES (ESG COMM. MOD.) (ING-INF/05,L-ART/06)
|
8 |
|
|
SERVICE MANAGEMENT AND MARKETING (MODULE SERVICE DESIGN) (SECS-P/08)
|
8 |
|
| Course |
ARTIFICIAL INTELLIGENCE AND CONTENT CREATION (M-PSI/01) |
| credits |
8 |
| Programme |
|
| Course |
DIGITAL COMMUNICATION FOR SERVICE COMPANIES (ESG COMM. MOD.) (ING-INF/05,L-ART/06) |
| credits |
8 |
| Programme |
|
| Course |
SERVICE MANAGEMENT AND MARKETING (MODULE SERVICE DESIGN) (SECS-P/08) |
| credits |
8 |
| Programme |
|
One course to be chosen from:
(credits 6)
| Course |
credits |
Programme |
|
COMMUNICATION LAW (IUS/14)
|
6 |
|
|
HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE (M-STO/02)
|
6 |
|
| Course |
COMMUNICATION LAW (IUS/14) |
| credits |
6 |
| Programme |
|
| Course |
HISTORY, CULTURE AND CIVILIZATION OF MODERN EUROPE (M-STO/02) |
| credits |
6 |
| Programme |
|
| Course |
credits |
Programme |
|
INTERNSHIP
|
10 |
|
|
OTHER EDUCATIONAL ACTIVITIES OF THE STUDENT'S CHOICE
|
10 |
|
|
SEMINAR ON CROWDSOURCING AND CROWDFUNDING
|
2 |
|
|
THESIS
|
10 |
|
|
WORKSHOP: THESIS AND DISSERTATION
|
1 |
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY - SEMINAR COURSE
|
| Course |
INTERNSHIP |
| credits |
10 |
| Programme |
|
| Course |
OTHER EDUCATIONAL ACTIVITIES OF THE STUDENT'S CHOICE |
| credits |
10 |
| Programme |
|
| Course |
SEMINAR ON CROWDSOURCING AND CROWDFUNDING |
| credits |
2 |
| Programme |
|
| Course |
THESIS |
| credits |
10 |
| Programme |
|
| Course |
WORKSHOP: THESIS AND DISSERTATION |
| credits |
1 |
| Programme |
|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
THEOLOGY - SEMINAR COURSE
|
