Business, media and organizational communication

CIMO's study plan includes a common first year and a second year structured in 3 paths, which are accompanied by a fourth course entirely in English:

1. Communication and Marketing for Media Enterprises, Culture and Territories
2. Communication and Marketing for Manufacturing Companies
3. Communication and Marketing for Service Enterprises
4. Communication for Business, Media and Culture (english profile)

During the first year, students acquire skills in the field of business administration, marketing and strategic marketing, media languages and management, and the social and psychological impacts of communication processes in digital environments.

While in the second year, students gain strategic knowledge and advanced skills in the field of business communication and marketing, campaign design and planning, conception and management of media content; and apply this knowledge to cases and projects related to manufacturing companies ( Communication and Marketing for Production Companies), Service Enterprises (Communication and Marketing for Service Companies); public and cultural institutions, territories and complex organizations (associations, national and international bodies) ( Communication and Marketing for Media, Cultural and Territorial Enterprises).

Each course involves the application of what has been learned in the first year in projects developed in partnership with companies in different sectors.

Over the course of the two-year course, students will acquire the following knowledge and skills:

• knowledge of communication and organizational culture, of management dynamics in organizations and of the characteristics and styles of consumer behavior;
• knowledge of the fundamental communication and promotion strategies of products and brands, of public and private companies;
• advanced knowledge of the various fields of communication and information and of their tools and channels, with reference to the media used in the communication of companies, public and non-profit bodies;
• knowledge of marketing and management strategies and tools for companies;
• psychological and sociological knowledge related to the impacts of communication on individuals, groups and societies;
• knowledge of the law and of the main rules and ethical rules of communication processes, in a national and international context;
• strategic skills suitable for planning and managing the internal and external communication flows of companies, also through the use of new information technologies, of public bodies and companies and third sector organizations;
• knowledge of creative work techniques and promotion and management of integrated communication plans;
• ability to design and write content suitable for multi-platform communication;
• methodological skills suitable for the creation of communication products and promotional campaigns for public bodies, companies and non-profit organizations;
• writing skills, including dramaturgical skills, and event organization and planning;
• analytical skills, the use of the necessary tools and metrics, and evaluate the impacts of communication actions.

All the courses in the study plan combine a first part (institutional) aimed at developing strategic knowledge and knowledge in the various disciplinary areas, with reference to the most advanced approaches, models and tools, and a second part (professionalizing) intended to learn the use of methodologies and tools of business communication and the creation and management of communicative content.

The courses that characterize the paths of the Master's Degree Course in Communication for Business, Media and Complex Organizations (CIMO) will be activated in relation to the students' choices and taking into account the overall teaching needs.

The internship activity is an integral part of the training course of the Degree Course.