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ARE YOU AN ENROLLED STUDENT?
YOU ARE A LECTURER OR STAFF MEMBER
IT

Faculty of: ECONOMICS AND LAW

Business administration

Piacenza

Domestic applicants
International Applicants
Duration
3 Years
Language
Italian
Degree Classes
L-18 R (Business administration)

Curriculum: Marketing management - A.Y. 2025/2026

1° year

Course credits Programme
ACCOUNTING AND FINANCIAL REPORTING (SECS-P/07) 8
BUSINESS ECONOMICS (SECS-P/07) 7
CORPORATE ORGANIZATION (SECS-P/10) 5
MARKETING (SECS-P/08) 10
MATHEMATICS FOR ECONOMICS (SECS-S/06) 8
MICROECONOMICS (SECS-P/01,SECS-P/02) 10
PRINCIPLES OF LAW (IUS/01,IUS/09) 10
Course ACCOUNTING AND FINANCIAL REPORTING (SECS-P/07)
credits 8
Programme
Course BUSINESS ECONOMICS (SECS-P/07)
credits 7
Programme
Course CORPORATE ORGANIZATION (SECS-P/10)
credits 5
Programme
Course MARKETING (SECS-P/08)
credits 10
Programme
Course MATHEMATICS FOR ECONOMICS (SECS-S/06)
credits 8
Programme
Course MICROECONOMICS (SECS-P/01,SECS-P/02)
credits 10
Programme
Course PRINCIPLES OF LAW (IUS/01,IUS/09)
credits 10
Programme
Course credits Programme
ENGLISH LANGUAGE (STANDARD BASE PROGRAMME) 5
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY I
Course ENGLISH LANGUAGE (STANDARD BASE PROGRAMME)
credits 5
Programme
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY I

2° year

Course credits Programme
CAPITAL BUDGETING (SECS-P/09) 5
ELEMENTS OF BUSINESS AND TAX LAW (IUS/04,IUS/12) 10
FINANCIAL STATEMENT ANALYSIS AND PLANNING & CONTROL (SECS-P/07) 10
INFORMATION SYSTEMS (ING-INF/05) 5
INTERNATIONAL MARKETING (SECS-P/08) 10
MACROECONOMICS (SECS-P/01) 9
STATISTICS (COURSE C) (SECS-S/01) 8
Course CAPITAL BUDGETING (SECS-P/09)
credits 5
Programme
Course ELEMENTS OF BUSINESS AND TAX LAW (IUS/04,IUS/12)
credits 10
Programme
Course FINANCIAL STATEMENT ANALYSIS AND PLANNING & CONTROL (SECS-P/07)
credits 10
Programme
Course INFORMATION SYSTEMS (ING-INF/05)
credits 5
Programme
Course INTERNATIONAL MARKETING (SECS-P/08)
credits 10
Programme
Course MACROECONOMICS (SECS-P/01)
credits 9
Programme
Course STATISTICS (COURSE C) (SECS-S/01)
credits 8
Programme
Course credits Programme
ENGLISH LANGUAGE (BUSINESS ENGLISH) 3
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY II
Course ENGLISH LANGUAGE (BUSINESS ENGLISH)
credits 3
Programme
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY II

3° year

Course credits Programme
BANKING AND PUBLIC MANAGEMENT (SECS-P/07,SECS-P/11) 10
BUSINESS STRATEGY (SECS-P/07) 5
DIGITAL MARKETING (SECS-P/08) 5
LABOUR LAW (IUS/07) 5
PLACE MARKETING (SECS-P/02) 10
Course BANKING AND PUBLIC MANAGEMENT (SECS-P/07,SECS-P/11)
credits 10
Programme
Course BUSINESS STRATEGY (SECS-P/07)
credits 5
Programme
Course DIGITAL MARKETING (SECS-P/08)
credits 5
Programme
Course LABOUR LAW (IUS/07)
credits 5
Programme
Course PLACE MARKETING (SECS-P/02)
credits 10
Programme
Course credits Programme
ELECTIVES 15
FINAL EXAMINATION/DISSERTATION 5
Course ELECTIVES
credits 15
Programme
Course FINAL EXAMINATION/DISSERTATION
credits 5
Programme

Second foreign language to be chosen from: French Language (B1); Spanish Language (B1); German Language (B1)

(credits 2)

Course credits Programme
FRENCH LANGUAGE (B1) 2
GERMAN LANGUAGE (B1) 2
SPANISH LANGUAGE (B1) 2
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY III
Course FRENCH LANGUAGE (B1)
credits 2
Programme
Course GERMAN LANGUAGE (B1)
credits 2
Programme
Course SPANISH LANGUAGE (B1)
credits 2
Programme
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY III