Curriculum: Marketing management - A.A. 2026/2027
1° anno
| Insegnamento | crediti | Programma |
|---|---|---|
| ACCOUNTING AND FINANCIAL REPORTING (ECON-06/A) | 8 | |
| BUSINESS ECONOMICS (ECON-06/A) | 7 | |
| CORPORATE ORGANIZATION (ECON-08/A) | 5 | |
| MARKETING (ECON-07/A) | 10 | |
| MATHEMATICS FOR ECONOMICS (STAT-04/A) | 8 | |
| MICROECONOMICS (ECON-01/A,ECON-02/A) | 10 | |
| PRINCIPLES OF LAW (GIUR-01/A,GIUR-05/A) | 10 |
| Insegnamento | ACCOUNTING AND FINANCIAL REPORTING (ECON-06/A) |
|---|---|
| crediti | 8 |
| Programma |
| Insegnamento | BUSINESS ECONOMICS (ECON-06/A) |
|---|---|
| crediti | 7 |
| Programma |
| Insegnamento | CORPORATE ORGANIZATION (ECON-08/A) |
|---|---|
| crediti | 5 |
| Programma |
| Insegnamento | MARKETING (ECON-07/A) |
|---|---|
| crediti | 10 |
| Programma |
| Insegnamento | MATHEMATICS FOR ECONOMICS (STAT-04/A) |
|---|---|
| crediti | 8 |
| Programma |
| Insegnamento | MICROECONOMICS (ECON-01/A,ECON-02/A) |
|---|---|
| crediti | 10 |
| Programma |
| Insegnamento | PRINCIPLES OF LAW (GIUR-01/A,GIUR-05/A) |
|---|---|
| crediti | 10 |
| Programma |
| Insegnamento | crediti | Programma |
|---|---|---|
| ENGLISH LANGUAGE (STANDARD BASE PROGRAMME) | 5 |
| Insegnamento | ENGLISH LANGUAGE (STANDARD BASE PROGRAMME) |
|---|---|
| crediti | 5 |
| Programma |
2° anno
| Insegnamento | crediti | Programma |
|---|---|---|
| CAPITAL BUDGETING (ECON-09/A) | 5 | |
| ELEMENTS OF BUSINESS AND TAX LAW (GIUR-02/A,GIUR-08/A) | 10 | |
| FINANCIAL STATEMENT ANALYSIS AND PLANNING & CONTROL (ECON-06/A) | 10 | |
| INFORMATION SYSTEMS (IINF-05/A) | 5 | |
| INTERNATIONAL MARKETING (ECON-07/A) | 10 | |
| MACROECONOMICS (ECON-01/A) | 9 | |
| STATISTICS (COURSE C) (STAT-01/A) | 8 |
| Insegnamento | CAPITAL BUDGETING (ECON-09/A) |
|---|---|
| crediti | 5 |
| Programma |
| Insegnamento | ELEMENTS OF BUSINESS AND TAX LAW (GIUR-02/A,GIUR-08/A) |
|---|---|
| crediti | 10 |
| Programma |
| Insegnamento | FINANCIAL STATEMENT ANALYSIS AND PLANNING & CONTROL (ECON-06/A) |
|---|---|
| crediti | 10 |
| Programma |
| Insegnamento | INFORMATION SYSTEMS (IINF-05/A) |
|---|---|
| crediti | 5 |
| Programma |
| Insegnamento | INTERNATIONAL MARKETING (ECON-07/A) |
|---|---|
| crediti | 10 |
| Programma |
| Insegnamento | MACROECONOMICS (ECON-01/A) |
|---|---|
| crediti | 9 |
| Programma |
| Insegnamento | STATISTICS (COURSE C) (STAT-01/A) |
|---|---|
| crediti | 8 |
| Programma |
| Insegnamento | crediti | Programma |
|---|---|---|
| ENGLISH LANGUAGE (BUSINESS ENGLISH) | 3 |
| Insegnamento | ENGLISH LANGUAGE (BUSINESS ENGLISH) |
|---|---|
| crediti | 3 |
| Programma |
3° anno
| Insegnamento | crediti | Programma |
|---|---|---|
| BANKING AND PUBLIC MANAGEMENT (ECON-06/A,ECON-09/B) | 10 | |
| BUSINESS STRATEGY (ECON-06/A) | 5 | |
| DIGITAL MARKETING (ECON-07/A) | 5 | |
| LABOUR LAW (GIUR-04/A) | 5 | |
| PLACE MARKETING (ECON-02/A) | 10 |
| Insegnamento | BANKING AND PUBLIC MANAGEMENT (ECON-06/A,ECON-09/B) |
|---|---|
| crediti | 10 |
| Programma |
| Insegnamento | BUSINESS STRATEGY (ECON-06/A) |
|---|---|
| crediti | 5 |
| Programma |
| Insegnamento | DIGITAL MARKETING (ECON-07/A) |
|---|---|
| crediti | 5 |
| Programma |
| Insegnamento | LABOUR LAW (GIUR-04/A) |
|---|---|
| crediti | 5 |
| Programma |
| Insegnamento | PLACE MARKETING (ECON-02/A) |
|---|---|
| crediti | 10 |
| Programma |
| Insegnamento | crediti | Programma |
|---|---|---|
| ELECTIVES | 15 | |
| FINAL EXAMINATION/DISSERTATION | 5 |
| Insegnamento | ELECTIVES |
|---|---|
| crediti | 15 |
| Programma |
| Insegnamento | FINAL EXAMINATION/DISSERTATION |
|---|---|
| crediti | 5 |
| Programma |
| Insegnamento | crediti | Programma |
|---|---|---|
| FRENCH LANGUAGE (B1) | 2 | |
| GERMAN LANGUAGE (B1) | 2 | |
| SPANISH LANGUAGE (B1) | 2 |
| Insegnamento | FRENCH LANGUAGE (B1) |
|---|---|
| crediti | 2 |
| Programma |
| Insegnamento | GERMAN LANGUAGE (B1) |
|---|---|
| crediti | 2 |
| Programma |
| Insegnamento | SPANISH LANGUAGE (B1) |
|---|---|
| crediti | 2 |
| Programma |