Training project
This degree aims to prepare specialists who will operate in positions of responsibility within innovative and digital companies, assuming management and strategic development functions, whether they are existing or newly established companies.
To achieve this goal, the training of graduate degree graduates will be based on the contamination of the knowledge necessary to create and manage digital businesses, combining them through two generative processes:
- The innovation process
- the entrepreneurial process.
The adoption of these transversal processes as drivers of knowledge learning, combined with the students' origin from different degree courses (scientific, technological and economic) and a teaching methodology based on project work, workshops, seminars, internships and mentoring activities with companies, will encourage the training of hybrid professionals, capable of combining digital, economic-financial, legal, humanistic and transversal soft skills.
The main areas of knowledge included in the course of study are those of:
- Economics and business management of innovative companies
- Corporate Finance (with a specific focus on the financing of innovative companies)
- Commercial and industrial law
- Project management and innovation management
- Human sciences (psychology, sociology, pedagogy) applied to organizations and digital media
- Information and communication technologies (ICT)
The processes of innovation and entrepreneurship are the activators of the contamination between these distinct areas of knowledge and will both be adopted, in the course of study, to allow students to learn knowledge and put it into practice already during the two years of the curriculum.
Innovation , in this context, means the initial commercialisation of an invention or idea on the market, in the form of a new product or process. Today, the innovation cycle has accelerated, especially in the digital economy. In order for innovation to truly produce value for the innovator, it must be defended, protected from possible imitations by competitors.
Entrepreneurship is the process of creating or seizing an opportunity and pursuing it, regardless of how many resources you have available at the beginning. The entrepreneurial process starts from the ability to identify a market opportunity (Business opportunity), requires the formulation of a new product or business idea (Business idea), moves on to the design of a business model, and then arrives at the drafting of a business plan on which the concrete possibility of producing value for the customer in a sustainable way over time is based.
