The Master is addressed to:
- Graduates with a Bachelor or a Master Degree (BA, BS, MA, MS, or MBA) in economics, management, languages, communication and human sciences, from Italian and international universities;
- Italian or international undergraduates who will graduate by February 2026.
All applicants should have a basic communication and/or marketing knowledge acquired during university studies or professional experience.
Class profile
The Master gathers participants from a variety of countries worldwide. 15 nationalities on average are represented in the Master every year.
Students are usually young graduates who have just finished their studies or have acquired a couple of years of professional experience in the communication or marketing field.
The 30 students selected bring to class multidisciplinary and diverse backgrounds.
Diversity makes challenging and exciting working together!
Learning outcomes
The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Master in Corporate Communication & Branding graduates will gain 360º communication knowledge and may become part of any organization or agency to carry out roles related to strategic and operational management of all areas of communication:
- Account executive
- Strategic planner
- Social media manager/community manager/digital strategist
- Public relations manager
- Event manager
- Crisis communication manager
- Media relations manager
- Internal communication/employer branding manager
- Brand analyst
- Brand manager: brand activations/integrated marketing communication manager
- Communication specialist/consultant
- Stakeholder relations manager
Career prospects
The Master supports students’ career openings by:
- Empowering students’ self-branding capability arranging classes focused on resume effective writing, job interview training, teamwork advice, and diversity and cross-cultural management;
- Promoting the encounter between students and professionals directly in class. Many professors of Master in Corporate Communication & Branding are top executives that can decide to hire people for internship if students prove to be brilliant;
- Involving students in field trips to companies, agencies, and consumption locations;
- Partnering with UCSC Stage and Placement office which gathers and constantly posts job opportunities;
- Sharing students’ profiles with the Master's partner companies and business liaisons beyond partners.
Over the past editions, Master students have been hired for internships by companies such as Accenture, Aigo, Amplifon, Aviva, Barabino & Partners, BMW, Bosch, Boston Scientific, eBay, FIAT, Firmenich, Foodora (Rocket internet), Golden Goose, Google, Gucci, Harper Collins, Hello, Hill & Knolton, Ives Rocher, Lego, L'Oréal, LeoBurnett, McCCann, Mediacom, Michelin, Montblanc, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Pirelli, PwC, Saatchi & Saatchi, Sonae Sierra, TBWA, The Estée Lauder Companies Inc., Toyota, Vivtec, We Are Social, Young & Rubicam.