Identifying emerging trends and listening to customer needs are an essential part when it comes to solving actual gaps in the communication industry. That is why students are involved in practice-based projects, such as the White nights: students receive a challenging brief to solve in only a few hours before pitching to hosting companies!
Additionally, the MSL Career Paths programme immerses students in the core of agency professions. The Master's programme also offers a series of self-branding and professional empowerment experiences, such as Roadmap to Success, Five Steps to Get a Job, Job Interview Simulation, Digital CV Check, and Individual Assessment. These experiences are dedicated to self-improvement, self- presentation, soft skills enhancement, and gaining the confidence to approach the job market with a comprehensive understanding of your profile and how to manage it competitively.
Furthermore, students will have unique opportunities to share agendas and network about the future job market, innovation topics, career progression from junior to senior roles, competitiveness, and key skills with top professionals, alumni, and opinion leaders in the communication world.
The Master's programme culminates in the DUDE Creative Academy, an immersive experience where students work within an agency on consultancy projects.
Internship is not compulsory, although most of the students start their professional experience in Milan thanks to the network actively built by the Master and during classes, where executives are involved in running classes. Many professors of the Master in Corporate Communication & Branding are top executives and every year they decide to hire people for internships if students prove to be brilliant.
Over the past editions, students have been hired for internships by companies such as: Accenture, Aigo, Amplifon, Aviva, Barabino & Partners, BMW, Bosch, Boston Scientific, eBay, FIAT, Firmenich, Foodora (Rocket Internet), Golden Goose, Google, Gucci, Harper Collins, Hill & Knolton, Ives Rocher, Lego, L’Oréal, LeoBurnett, McCann, Mediacom, Michelin, Montblanc, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Pirelli, PwC, Saatchi & Saatchi, TBWA, The Estée Lauder Companies Inc., Toyota, Vivtec, We are social, Young & Rubicam.