Info per:
Futuri studenti
Studenti Cattolica
International Students
Docenti
Alumni
Enti, aziende e professioni
strumenti-icon
SEI UNO STUDENTE ISCRITTO?
SEI UN DOCENTE O UN MEMBRO DELLO STAFF
EN
Registration deadline : 08 September 2025

Faculty of : ECONOMICS; LINGUISTIC SCIENCES AND FOREIGN LITERATURES

Corporate Communication & Branding

Milano

Academic Year
2025/2026
Language
English
Typology
Specialising Master Level I
Attendance
Full time
Delivery Mode
Face-to-face

The 3 “E” of the Master in Corporate Communication & Branding Excellence

I. ENRICHING
  • Corporate communication - 4 ECTS
  • Communication planning & measurement - 2 ECTS
  • Brand management & consumer-brand relationships - 4 ECTS
  • Marketing - 3 ETCS
  • Qualitative market research - 2 ECTS
  • Communication skills - 3 ECTS
  • Professional life and negotiation – 2 ETCS
  • Advanced English for relationship management* - 3 ECTS
  • Italian language and culture* - 3 ECTS
  • Far East culture and language* - 3 ECTS

* Language courses are alternative options

II. EMPOWERING
  • Accounting - 2 ECTS
  • Strategic planning and consumer insight - 2 ECTS
  • Media Planning and budgeting - 2 ECTS
  • Creativity lab - 4 ECTS
  • Public relations - 5 ECTS
  • Social media management - 4 ECTS
  • Retail experience - 2 ECTS
  • Consumer behavior - 3 ECTS
  • Quantitative market research - 2 ECTS
  • Influencer and creator relations - 2 ECTS
  • Workshop on self-branding and professional ongoing empowerment - 1 ECTS
III. ENHANCING
  • Business-to-Business relationships - 3 ECTS
  • Internal communication - 2 ECTS
  • Event management and Unconventional activations - 3 ECTS
  • Crisis communication & Issue management - 2 ECTS
  • Netnography – 3 ECTS
  • Trademark & ADV Law - 2 ECTS