Program contents
The Executive Master in AI-Driven Business Models is built around two complementary learning paths — AI in Strategy and AI in Action — designed to combine strategic vision with concrete business implementation.
Together, these integrated paths provide participants with a full-spectrum understanding of how artificial intelligence reshapes business models, organizational processes, and competitive advantage.
AI in Strategy – Designing AI-Driven Value Creation
This learning path focuses on the strategic, economic, legal, and ethical dimensions of artificial intelligence, equipping participants with the tools to shape AI-driven business transformation.
Modules include:
- AI Foundations & Innovation Potential– Core AI concepts and their impact on business innovation and competitive advantage
- Strategy & Entrepreneurship: Defining AI-Driven Business Models – Evolution of business models and data-driven value creation
- AI Investment Landscape – Corporate strategies, venture capital dynamics, and real-world AI investment cases
- Responsible AI: ethical considerations – Governance, fairness, transparency, and regulatory alignment
- Building AI-Driven Businesses: Legal Issues, Regulation and Implementation Constraints – Compliance, data protection, IP, and implementation challenges
- Future Trends in AI and Business Models – Emerging technologies and strategic disruption scenarios
AI in Action – Implementing AI Across Organizations
This learning path translates strategy into operational impact, focusing on hands-on applications of AI in business functions and sector-specific contexts.
Modules include:
- Sector-Specific Innovations and Process Transformation – Real-world use cases across industries
- AI & Talent Management: From Recruitment to Retention – Recruitment, workforce analytics, development, and retention
- AI & Marketing: Reinventing Customer Engagement – Personalization, predictive analytics, and automation
- AI & Operations: Reshaping Business Processes – Efficiency, automation, and decision support systems
- AI & Robotics in sector-specific businesses – Manufacturing, healthcare, logistics, and retail use cases
- Managing the AI-Driven organizational evolution – Leadership, culture, and transformation management
An additional strength of the program is the involvement of international faculty members and industry experts with extensive experience in applying AI in real business environments. The continuous interaction between academic research and corporate practice ensures that participants develop immediately applicable skills and remain aligned with the latest technological and market trends.
The Executive Master in AI-Driven Business Models is fully aligned with Università Cattolica del Sacro Cuore’s strategic commitment to high-quality education and innovation, reinforcing its role as a leading academic reference in artificial intelligence applied to business.