AI-Driven Business Models

The AI-Driven Business Models 2^nd level master’s program is promoted by the Faculty of Economics and by ICRIM, the International Center of Research in International Management. The Master is directed by Domitilla Magni, Associate Professor of Economics and Business Management at Università Cattolica.

The AI-Driven Business Models Master arises from the growing relevance of Artificial Intelligence (AI) in the business context and the launch of the elective course by the same title within the MIB – Master in International Business, Executive class, established for the 2024/25 a.y. in collaboration with Microsoft Italy.

AI-Driven Business Models aims to meet the growing demand for advanced AI competencies in business management. The program is designed to train leaders capable of integrating AI into organizational decision-making and strategic processes, as well as professionals who can implement the functional and process transformation driven by AI.

The program will offer a multidisciplinary approach, combining advanced theory, case studies, and practical projects, ensuring participants receive a comprehensive and immediately applicable education.

With a keen eye on and building upon the existing academic and professional training programs focusing on the technical, scientific, cultural, ethical and legal complexities of Artificial Intelligence, the AI-Driven Business Models program is situated within an additional perspective, specifically in the business and economic context. As a matter of fact, the program delves into the practical applications of AI in defining business models, with a focus on key sectors such as supply chain management, marketing, human resources, and technical innovation. Additionally, through the collaboration with the AI-Driven Business Transformation Lab, participants will gain access to advanced research resources and networking opportunities with experts and leading companies in the field.