Curriculum: MARKETING AND CONSUMER BEHAVIOUR - A.A. 2022/23
1st year
| Course | Credits | Programme |
|---|---|---|
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message. TEOLOGIA - CORSO SEMINARIALE | ||
| AGRICULTURAL AND FOOD MARKETING (AGR/01) | 6 | |
| ECONOMIC FUNDAMENTALS OF THE AGRI-FOOD SYSTEM (AGR/01) | 10 | |
| FOOD SAFETY MANAGEMENT (AGR/12,AGR/16) | 10 | |
| INDUSTRIAL ORGANIZATION (AGR/01) | 10 | |
| QUANTITATIVE METHODS (AGR/01) | 12 | |
| BUSINESS MANAGEMENT AND FINANCE (SECS-P/07) | 12 | |
2nd year
| Course | Credits | Programme |
|---|---|---|
| AGRICULTURAL AND FOOD MARKET INSTITUTIONS (AGR/01) | 6 | |
| ECONOMICS OF AGRICULTURAL AND FOOD MARKETS (AGR/01) | 7 | |
| MULTI-CHANNEL RETAIL MARKETING (SECS-P/08) | 5 | |
| FOOD CONSUMER PSYCHOLOGY AND MARKET INTELLIGENCE (M-PSI/06) | 5 | |
| QUALITATIVE RESEARCH METHODS FOR THE AGRI-FOOD SYSTEM (M-PSI/06) | 5 | |
| ELECTIVE COURSES | 10 | |
| THESIS | 20 | |
| SEMINARS | 1 | |
| SOFT SKILLS AND ENTREPRENEURSHIP | 1 |