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ARE YOU AN ENROLLED STUDENT?
YOU ARE A LECTURER OR STAFF MEMBER
IT

Faculty of: ECONOMICS AND LAW; AGRICULTURE, FOOD AND ENVIRONMENTAL SCIENCES

Food marketing and sales management

Piacenza

Domestic applicants
International applicants
Duration
2 Years
Language
Italian
Degree Classes
LM-77 R (Management)

Curriculum - A.Y. 2025/2026

1° year

Course credits Programme
AGRICULTURAL AND FOOD ECONOMICS AND POLICY (AGR/01,SECS-P/02) 12
CHANNEL INNOVATION MANAGEMENT (IUS/02,SECS-P/08) 10
FINANCIAL STATEMENT ANALYSIS AND STRATEGIC CONTROL (SECS-P/07) 6
MACROECONOMIC SCENARIOS FOR MANAGEMENT (SECS-P/02) 6
MARKETING RESEARCH (SECS-P/08,SECS-S/03) 12
RETAIL MARKETING (SECS-P/08) 8
TRADE MARKETING POLICIES AND SALES CHANNELS (SECS-P/08) 8
Course AGRICULTURAL AND FOOD ECONOMICS AND POLICY (AGR/01,SECS-P/02)
credits 12
Programme
Course CHANNEL INNOVATION MANAGEMENT (IUS/02,SECS-P/08)
credits 10
Programme
Course FINANCIAL STATEMENT ANALYSIS AND STRATEGIC CONTROL (SECS-P/07)
credits 6
Programme
Course MACROECONOMIC SCENARIOS FOR MANAGEMENT (SECS-P/02)
credits 6
Programme
Course MARKETING RESEARCH (SECS-P/08,SECS-S/03)
credits 12
Programme
Course RETAIL MARKETING (SECS-P/08)
credits 8
Programme
Course TRADE MARKETING POLICIES AND SALES CHANNELS (SECS-P/08)
credits 8
Programme

2° year

Course credits Programme
BRAND MANAGEMENT (IUS/04,SECS-P/08) 12
DIGITAL MARKETING AND AI (SECS-P/08) 5
ECONOMICS OF QUALITY AND SAFETY (AGR/01,AGR/15) 10
Course BRAND MANAGEMENT (IUS/04,SECS-P/08)
credits 12
Programme
Course DIGITAL MARKETING AND AI (SECS-P/08)
credits 5
Programme
Course ECONOMICS OF QUALITY AND SAFETY (AGR/01,AGR/15)
credits 10
Programme
Course credits Programme
ENGLISH FOR FOOD MARKETING 5
THESIS 18
Course ENGLISH FOR FOOD MARKETING
credits 5
Programme
Course THESIS
credits 18
Programme

Training activities from the following:

(credits 8)

Course credits Programme
ELECTIVES 8
STAGE 8
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY - SEMINAR COURSE
Course ELECTIVES
credits 8
Programme
Course STAGE
credits 8
Programme
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.

THEOLOGY - SEMINAR COURSE