After graduation
The ambition of the Graduate Degree in Food Marketing is to develop a training pathway capable of supporting a rapid and high‑quality professional placement for graduating students and recent graduates. The experience of the past ten years confirms the soundness of the choices made, both in terms of the academic curriculum and the educational experiences offered.
Approximately 70% of graduates find employment in industrial sectors, particularly within the functions of Consumer Marketing, Sales Management and Trade Marketing.
The partnership with the most important industrial and commercial companies in the Fast-Moving Consumer Goods sector has strengthened over time, also thanks to the implementation of the Job Week. This is a fast‑track selection and placement initiative held at the end of the first semester of the second year, in collaboration with around fifteen companies that spend an entire day at the University meeting and selecting the foodies — already 6 to 10 months before the completion of their Graduate Degree.
During this period, more than 400 individual preliminary interviews are conducted (an average of 4 interviews per student), and in the latest edition, already by February, more than 50 employment contracts had been activated, 12 of which permanent.
Also thanks to this initiative, the quality of the placement of graduating students and graduates in Food Marketing and Commercial Strategies is very high. This is clearly demonstrated by the number of placements obtained in the past ten years across the partner companies.
- Industrial companies
- Commercial Enterprises
- Agricultural enterprises
- Consulting firms
- Advertising agencies
- Market research companies
- Data Provider
- Supervisory bodies
- Public Enterprises
- Non-profit companies
- Publishing Companies
- E-marketing
- Marketing Manager
- Trade Marketing Manager
- Sales Manager
- Media Marketing Manager
- Merchandising Manager
- Channel Manager
- Category Manager
- Field Manager
- Customer Service Manager
- Public Relations Manager
- Key Account Manager
- Brand Manager
- Buyer
- Export Manager
- Store Manager
- Digital Manager
- E-commerce manager
- Chartered Accountant
In general, the skills gained in the graduate programme in Food Marketing and Sales Management can open up favorable employment prospects in various work contexts: from industrial to commercial companies, from consulting companies to advertising and promotional agencies, from multinational companies to small and medium-sized ones, from market research companies to data provider companies, from trade business associations to publishing and journalistic contexts.
The professional demand in the area of marketing and sales functions is confirmed by the analysis of job advertisements published on Linkedin.
As of 12 May 2014, the total number of job offers in all sectors and business functions (aimed at recent graduates with no or little experience) was 597.
Of these offers, as many as 268 (about 50%) are related to marketing and sales managerial positions.
Diego, a graduate, finds in teamwork the key to his successes first in Esselunga and then in Rigoni di Asiago
Giulia, a former student, has been working for Calzedonia Group since before graduating. Her testimony.