After graduation
The ambition of the degree course in Food Marketing is to develop a training course capable of promoting a fast and qualitative professional integration of undergraduates and graduates. The experience of the last 10 years confirms the goodness of the choices made both in terms of teaching plan and in terms of training experiences.
About 70% of graduates find an outlet in the industrial sectors and in particular in the Consumer Marketing, Sales Management and Trade Marketing functions.
The partnership with the most important industrial and commercial companies in the FMCG sector has been consolidated over time also thanks to the creation of the Job Week. It is a "fast" selection and insertion process carried out at the end of the first semester of the second year in collaboration with about 15 companies that come to the university for a whole day to meet and select foodies as early as 6/10 months before obtaining their master's degree. In this period, more than 400 personal cognitive interviews are carried out (an average of 4 interviews for each student) and in the last edition already in February over 50 employment contracts were activated, 12 of which were open-ended.
Also thanks to this initiative, the quality of the placement of undergraduates and graduates in Food Marketing and Commercial Strategies is very good. Just look at the number of placements per company that have been obtained in the last 10 years.
Areas of activity
- Industrial companies
- Commercial Enterprises
- Agricultural enterprises
- Consulting firms
- Advertising agencies
- Market research companies
- Data Provider
- Supervisory bodies
- Public Enterprises
- Non-profit companies
- Publishing Companies
- E-marketing
Main Employment Opportunities
- Marketing Manager
- Trade Marketing Manager
- Sales Manager
- Media Marketing Manager
- Merchandising Manager
- Channel Manager
- Category Manager
- Field Manager
- Customer Service Manager
- Public Relations Manager
- Key Account Manager
- Brand Manager
- Buyer
- Export Manager
- Store Manager
- Digital Manager
- E-commerce manager
- Chartered Accountant
In general, the skills gained in the graduate programme in Food Marketing and Sales Management can open up favorable employment prospects in various work contexts: from industrial to commercial companies, from consulting companies to advertising and promotional agencies, from multinational companies to small and medium-sized ones, from market research companies to data provider companies, from trade business associations to publishing and journalistic contexts.
Linkedin's analyses also confirm this professional demand
The professional demand in the area of marketing and sales functions is confirmed by the analysis of job advertisements published on Linkedin.
As of 12 May 2014, the total number of job offers in all sectors and business functions (aimed at recent graduates with no or little experience) was 597.
Of these offers, as many as 268 (about 50%) are related to marketing and sales managerial positions.