An innovative course for general, interdisciplinary and technical/specialist training needs
The Graduate Degree Programme in Food Marketing and Commercial Strategies at Università Cattolica is an innovative educational pathway designed to meet the growing and widespread training needs of manufacturing and distribution companies. It provides interdisciplinary, technical and specialist competences in the fields of Marketing, Retailing and Commercial Strategies.
Designed for those wishing to specialise in the world of Marketing, Retail and Trade Marketing, the programme offers a solid and up‑to‑date preparation, enhancing both theoretical foundations and applied perspectives. The curriculum is strongly oriented towards the study of Fast-Moving Consumer Goods (FMCG) markets, recognised as a “learning market”:
- for the advanced management of marketing‑related issues;
- and for their predictive capacity in identifying competitive and commercial dynamics later observed in sectors such as consumer electronics, automotive, fashion, luxury, beauty, as well as services, utilities and B2B.
For this reason, the competences acquired are coherent and highly transferable to key non‑food sectors. Approximately 20% of graduates from the Food Marketing and Commercial Strategies programme subsequently find employment in the Fashion, Luxury, Beauty, Automotive and Consumer Electronics industries.
This is a high‑level Graduate Degree in Economics, combining constant attention to up‑to‑date professional competences with the acquisition of experiences essential for entering today’s labour market. The programme is offered at the Piacenza campus of Università Cattolica del Sacro Cuore and is the result of collaboration between the Faculty of Economics and Law and the Faculty of Agricultural, Food and Environmental Sciences.
This dual foundation enables graduates to access a wide variety of professional opportunities across sectors and markets — both food and non‑food — including global contexts.
Would you like to know more before applying?
- Download the brochure to explore the study plan, international experiences, campus life and professional opportunities for Internships and Placement.
- Or browse the sections dedicated to Satisfaction Indicators and Employment Outcomes.
- Follow us on LinkedIn to discover Business Games, corporate testimonials, retail and factory tours.
- For direct contact with the Foodies (students and alumni of the Food Marketing programme), you can also follow the programme’s Instagram page.
- the existence in the labour market of a strong need for professional profiles with marketing and sales management skills , as is well documented by all the research and all the information sources concerning the dynamics of labour supply and demand;
- the increasingly important role that sales management activities and the analysis and management of market policies are taking on in marketing processes;
- the presence at the Università Cattolica of Piacenza of recognised and distinctive research and teaching skills both in the marketing and commercial fields (Faculty of Economics and Law) and in the agri-food sector (Faculty of Agriculture, Food, and Environmental Sciences). To support the teaching activity, the REM Lab Research Centre (Marketing and Retail Research Centre of Università Cattolica) is operational. This Center carries out a wide range of marketing research activities in collaboration with important national and multinational companies operating in our country, aiming to transfer the results of the research into the contents of the teaching courses;
- a continuous and constructive dialogue with the "social partners" and with important Italian and multinational companies from which it emerged that this course of study has an innovative educational value that is consistent with the professional needs expressed by the productive and entrepreneurial world (marketing manager, product manager, sales manager, buyer, category manager, store manager, etc...).
