Teaching
In addition to the traditional lectures, the teaching methods also include seminars, exercises, laboratories and internships. The forms of verification favour the examination in the form of an oral interview or a written test, but may also include specific methods in relation to the characteristics of the supplementary activities specifically provided for by the profiles.
The degree course is divided into a common first year where the basic skills of the course are acquired, in particular those related to linguistic, sociological, mass-media and humanistic knowledge such as literature, history, art history and classical culture. Starting from the second year, the training process is divided into two complementary objectives. On the one hand, integrating common skills, thanks to the contribution of psychosocial, philosophical and economic disciplines; on the other hand, grafting specific skills and languages related to different communication professions onto this common area through the proposal of some recommended profiles. The attention to the professionalizing component, typical of this degree course, is also present in the laboratories and in the internship.
Credits
To obtain the three-year degree, 180 university credits (CFU) are required, which are acquired to the extent of about 60 each year with evaluation tests both for the courses and for other supplementary teaching forms. Each exam is awarded a certain number of credits, the same for all students, and a grade (expressed in thirtieths) that varies according to the level of preparation. The final exam is evaluated in one hundred and tenths.
Curricular profile
The profile prepares professionals operating in the field of production and promotion, management and analysis of all forms of audiovisuals, including content intended for new media platforms. It aims to develop, also thanks to a background of historical and theoretical knowledge, the ability to evaluate, manage and promote the audiovisual product in its various formats. Examples of these professions are all figures related to audiovisual production, the organization of the radio and television industries, market research and analysis, critical and popular writing on the media and for the media.
The profile prepares professionals who work in the field of conception, production and promotion of events, live entertainment and face-to-face communication. To be strengthened in this profile are above all knowledge and skills related to the languages and forms of entertainment, dramaturgy and direction, live communication, image promotion and the organization and management of events. Examples of career opportunities are figures operating in the fields of project management, organization of events, festivals and cultural events; the promotion of the territory, also from a social and community point of view; theatrical production and distribution; finally figures related to communication such as press officer, critic, publicist and operator in sector publishing.
The profile prepares the student for professions related to the world of communication and information, strategic communication analysis and the design, management and evaluation of communication processes in complex organizational contexts. The courses aim to provide skills in traditional and digital media, with particular attention to the cultural aspects of information professionalism and journalistic practice. Examples of these professions include all roles involved in the management of internal and external communication processes within organizations (press office, house organs, support and coordination of internal relations) and communication agencies (media analysis, management of social networks, data research, organization of transmedia communication campaigns, management of digital content) and all editorial activities and journalistic functions. also in the audiovisual and digital sector. The university master's degrees recognised by the National Order of Journalists are training courses oriented towards the journalistic profession, such as the Master's Degree - School of Print, Radio, Television and Multimedia Journalism organised by the Graduate School of Media, Communication and Performing Arts (ALMED) of Università Cattolica del Sacro Cuore
The profile prepares the student for professions related to analysis and evaluation, conception and production, management and organization in advertising communication. Particular emphasis is placed on strategic analysis and product marketing skills. Examples of these professions include production roles in advertising communication (conception of concepts and campaigns; writing of subjects, story-boards, etc.), roles involved in the management of internal and external communication processes (press office, house organs), research activities and studies in the field of advertising communication and marketing.