Management of art, culture, and creativity

In relation to the training course, the achievement of the objectives is achieved through the performance of training activities divided into specific macro-areas of knowledge that also include integrated teaching between the economic-business teaching component and the more humanistic one: specifically, the courses taught by the professors of the Faculty of Economics are flanked by some integrated teachings between the professors of the Faculty of Economics and those of the Faculty of Arts and Philosophy. The presence of professors from different backgrounds, many of whom come directly from the professional world of cultural and entertainment companies, represents one of the most qualifying points of the master's degree course.
The theoretical and applied training - of an exquisitely managerial nature - is carried out within a broader theoretical framework that also includes many aspects of cultural and philosophical derivation, always according to a concrete approach oriented towards the resolution of real, relevant and current problems typical of the sector.
In addition, as part of the master's degree in Economics and Management of Cultural Heritage and Entertainment, after a common path, it is possible for the student to further deepen one of the following specific areas of knowledge (and professional employment):

• the area of knowledge and skills related to the management of museums and exhibition spaces;
• the area of knowledge and skills related to the management of entertainment companies and events.

The proposed educational path is carried out through frontal lessons integrated with tutoring activities. To this end, extensive use is made of interactive teaching methods: exercises, workshops, seminars, case discussions, analysis of current issues, meetings with entrepreneurs, managers and consultants in the sector (including foreign ones); supplementary courses, simulations, company check-ups and other forms of teaching aimed at developing the student's personal analytical and critical synthesis skills.
The course concludes with an assessment test. This may also apply to other supplementary forms of teaching for which eligibility may also be provided.
The educational path includes the constant use of online platforms where the student can find the supplementary teaching material and all the further references and contacts for the deepening of the content of the courses and for the preparation of the exams.

The organization in curricula distinguishes different specialization paths, with particular attention to museums and exhibition spaces, companies and entertainment events, while maintaining in common the acquisition of skills related to business management and sector legislation. Each curriculum provides for the achievement of the general objectives set out above through a more precise and timely analysis of markets and companies that differ significantly from each other in the broader sector of cultural heritage and activities.
In addition, a profile in English 'Methods and Topics in Arts Management' (MaTAM) has been activated with the aim of providing students with a strongly international preparation on the subject of visual and performing arts management.