Considering the diverse backgrounds of participants, courses are structured with a course owner of academic experience to give an overview of the main topics and to provide the fundamental tools and vocabulary needed to understand the specific issues of the area, which are then declined by professionals of the luxury industry.
EMLUX has been developed with a cross-functional perspective, courses are articulated in 6 main areas:
| CFU | |
|---|---|
FUNDAMENTALS |
|
|
6 |
|
3 |
MARKETING & COMMUNICATION |
|
|
6 |
|
4 |
|
5 |
|
2 |
SALES & RETAIL |
|
|
5 |
|
2 |
ORGANIZATION & GENERAL MANAGEMENT |
|
|
6 |
|
3 |
|
4 |
|
3 |
OPERATIONS & PROCESS MANAGEMENT |
|
|
2 |
|
6 |
|
3 |
INNOVATION & TRENDS |
|
|
4 |
FINAL PROJECT WORK |
6 |
FUNDAMENTALS
- Luxury: Definition, environment and characteristics
6
- Sociocultural analysis of luxury
3
MARKETING & COMMUNICATION
- Marketing management
6
- Brand management
4
- Global integrated marketing communication
5
- Research Techniques in the Luxury Industry
2
SALES & RETAIL
- Sales and Retail in the luxury industry
5
- Customer relationship management
2
ORGANIZATION & GENERAL MANAGEMENT
- Accounting and financial management
6
- Legal issues in the luxury industry
3
- HR management and business organization
4
- Cross cultural management
3
OPERATIONS & PROCESS MANAGEMENT
- Product design, development and management
2
- Manufacturing and supply chain management
6
- Pricing & Performance measurement
3
INNOVATION & TRENDS
- Innovation in the luxury industry
4
FINAL PROJECT WORK
6
In order to obtain the degree, you must attend at least 75% of classes and obtain a minimum of 60 CFU out of 70 CFU.
The teaching method is based upon lessons and presentation, case analyses, company visits, group and individual work sessions, out-of class assignments.