The teaching and training plan is divided into five areas:
- Strategy & Management
- Accounting & Finance
- Governance & Legal
- Policies, Societies, Territories
- Elective courses
Other activities
- Testimonials and Corporate visits
- Personal skills
- Field Project work
- Internship CFU 10
Total: hours 360 CFU 74
Courses
Managing a sport company
- The politics of sport governance: national governing bodies and sports clubs
- Understanding sport consumers
- The industry specificities: combining winning on the pitch and running the business side of the club.
- Regulation constraints
Sport marketing, branding and sponsorships
- Strategic aspects of sports marketing
- The integrated sports marketing mix
- Building on a high degree of customers/supporters’ brand loyalty to sport clubs
- Managing Integrated Sport Marketing Communications
Media and digital technology
- Digital Disruption in the sports ecosystem
- The fan engagement strategy (e.g.: leveraging digital marketing assets to grow and retain the fan base)
- Big Data & Analytics in sports marketing strategies
- E-commerce in the distribution policies of the sport industry.
Managing events
- Event and Project Management
- Strategies implemented by public authorities to host sports events and to launch participation campaigns.
- Strategies by national and international federations to increase participation.
- Risk management and crisis communication.
Managing infrastructures
- The politics of sport stadium developments
- National and international regulations for the quality design of sports spaces
- Best practices in stadiums/arenas management security issues; analysis of the operations; maximizing the sources of infrastructures sources of income: merchandising, hospitality revenues; advertising; corporate events, etc.
- Environmental balance, sustainability of buildings for sports and major sporting events
Human resources management
- Players power
- The role of the sports’ agents
- Team building and team working
- Personal Branding
Business models and innovation in sport
- Contemporary K-issues in global sport management
- Strategic and product innovation in the sport system
- Managing organizational change in the sport business
- Emerging business models: pros and cons
Financial Reporting
- Financial reporting according to International Accounting Standards
- Reading and interpreting a Balance Sheet, Income Statement and Cash flow Statement: case studies
- Financial fair play: implications
- Non-financial reporting (press release, integrated and sustainability reporting) in Sports: case studies.
Financial Statement Analysis
- A framework for the analysis of a sport business financial health
- The tools for analyzing the financial health of a sport company
- The assessment of the company’s liquidity, profitability, solvency and growth
- Analyzing a financial statement: case studies
Funding strategies and financial markets in sports
- Sources of finance for sports companies
- How to cope with investments in athletes and infrastructures
- Why and how to list a sports company
- Private equity in Sports
M&A and valuations in sports
- The M&A industry in Sports: roles, players, strengths and weaknesses
- The driver of the value creation in a Sport Company
- Valuing a sport company: standard of value and valuation approaches
- Discounted cash flows and multiples approaches case studies
Sport Law
- International Sport Law framework: institutions and roles
- Sport Courts, Ordinary Courts and legal procedings
- Engagement contracts for individual athletes’ participation to event/competions
- Standard contract models between club & athletes in team sports
Athlete and Labour Law
- Standard Contract models for professional Athlete
- Sponsorship and endorsement contracts
- Image rights of professional athletes
- Role and responsibilities of Athletes agents
Corporate governance of Sport Clubs
- Standard By-Laws and Corporate governance
- Mandatory corporate standards of sport entities
- National & international corporate controls and fines
- Cases study analysis of precedents
Licensing and broadcasting rights
- Game day revenues and ticketing
- Image right & licensing contracts
- Media rights definition (traditional & new media)
- Media production and broadcasting of sport event
Managing Sport for Development Programs (inclusion, territories, networking)
- CSR in Sport organizations
- Social Sustainability in sport organizations
- Sport organizations as part of a territorial network
- Developing employability skills through sport
Sport Integrity, Ethics and Culture
- The risky elements of sporting practice
- Match fixing
- Doping
- Violence in sport
Managing Youth Sport Academies
- Talent development in sport
- Training sport coaches in Academy
- Dual Career of sport persons
- Residencial experiences for young athletes
Sustainability & ESG Reporting
- Sport business and sustainability
- Defining and communicating sustainable strategies to stakeholders and territories
- Communicating ESG performances to the financial markets
- Enabling external legitimacy through a sustainability strategy
E-sports management
- Companies and eSports: strategies and investment plans;
- Sports meeting eSports: strategies, digital/social contents and case histories;
- The actors of the eSport world: stakeholders, publishers, event organizers, broadcasters, platforms, players, creators and influencers.