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Facoltà di: Economia; Psicologia

International Marketing Management - MIMM

Milano

Anno accademico 2023/2024

Lingua English

Tipologia Master Master di I livello

Frequenza Full time


Distinctive characteristics
  • Innovative approach due to the multidisciplinary path: the Faculty of Economics and the Faculty of Psychology do synergies to provide students with a set of skills aligned to the increasingly complex needs of companies and organizations that operate internationally;
  • International perspective of the learning program that is entirely taught in English, and sees students coming from different international contexts;
  • Learning paths that provide a strong integration between professors, managers and professionals making use of established teaching methods and the most innovative methodologies that leverage to group projects, field experiences and learning laboratories;
  • Development of a personal and professional network, in parallel with the opportunity to live an experience of cultural and personal growth in a campus and in a city full of opportunities and stimuli.

 

  10 CFU
Fundamentals of international business 5
Fundamentals of social sciences and psychology for marketing 5
CORE COURSES 40 CFU
Strategic marketing 4
Branding & communication management 4
Consumer behaviour 4
Business marketing & key account management 4
International marketing research 8
Marketing strategies in an international setting 8
Evaluating companies and markets for action 4
Managing psychology in an intercultural context 4
FIELD PROJECTS LABORATORIES & SEMINARS 3 CFU
INTERNSHIP AND FINAL REPORT  12 CFU
TOTAL 65 CFU

 

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