Distinctive characteristics
- Innovative approach due to the multidisciplinary path: the Faculty of Economics and the Faculty of Psychology do synergies to provide students with a set of skills aligned to the increasingly complex needs of companies and organizations that operate internationally;
- International perspective of the learning program that is entirely taught in English and sees students coming from different international contexts;
- Learning paths that provide a strong integration between professors, managers and professionals making use of established teaching methods and the most innovative methodologies that leverage to group projects, field experiences and learning laboratories;
- Development of a personal and professional network, in parallel with the opportunity to live an experience of cultural and personal growth in a campus and in a city full of opportunities and stimuli.
| 10 CFU | |
| Fundamentals of international business | 5 |
| Fundamentals of social sciences and psychology for marketing | 5 |
| CORE COURSES | 44 CFU |
| Strategic marketing | 4 |
| Branding & communication management | 4 |
| Consumer behaviour | 4 |
| International marketing research | 8 |
| Business marketing & key account management | 4 |
|
Marketing and new digital technologies |
4 |
| Managing the international marketing mix | 6 |
| Evaluating companies and markets for action | 4 |
| Managing psychology in an intercultural context | 4 |
| Excel for marketing | 2 |
| Italian language (for international students) | 0 |
| PROJECTS, LABORATORIES, SOFT SKILLS, INTERNSHIP | 5 CFU |
| FIELD PROJECTS AND FINAL THESIS | 3 CFU |
| TOTAL | 62 CFU |