Distinctive characteristics
- Innovative approach due to the multidisciplinary path: the Faculty of Economics and the Faculty of Psychology do synergies to provide students with a set of skills aligned to the increasingly complex needs of companies and organizations that operate internationally;
- International perspective of the learning program that is entirely taught in English, and sees students coming from different international contexts;
- Learning paths that provide a strong integration between professors, managers and professionals making use of established teaching methods and the most innovative methodologies that leverage to group projects, field experiences and learning laboratories;
- Development of a personal and professional network, in parallel with the opportunity to live an experience of cultural and personal growth in a campus and in a city full of opportunities and stimuli.
| 10 CFU | |
| Fundamentals of international business | 5 |
| Fundamentals of social sciences and psychology for marketing | 5 |
| CORE COURSES | 40 CFU |
| Strategic marketing | 4 |
| Branding & communication management | 4 |
| Consumer behaviour | 4 |
| Business marketing & key account management | 4 |
| International marketing research | 8 |
| Marketing strategies in an international setting | 8 |
| Evaluating companies and markets for action | 4 |
| Managing psychology in an intercultural context | 4 |
| FIELD PROJECTS LABORATORIES & SEMINARS | 3 CFU |
| INTERNSHIP AND FINAL REPORT | 12 CFU |
| TOTAL | 65 CFU |