The Master's program in Arts Management is made up of core and advanced courses. At the beginning of the program, participants will be involved in a team building experience.
Team Building Activities
The goal of team building activities is to help participants to get to know each other and create a collaborative atmosphere in class.
CORE COURSES
The goal of basic courses is to reinforce competencies related to the two souls of the Master’s Program: Humanities and Management. The courses provide training for skills in art history and arts management and they will give participants the opportunity to balance their competencies. The core courses are:
- History of Visual Arts
- Performing Arts History
- Visual Arts System
- Performing Arts System
The students will have the possibility to enhance their knowledge on the topics of Visual and Performing Arts, starting from an historical point of view, moving to the study of the whole contemporary system of both forms of art and of their evolution in time.
ADVANCED COURSES
The goal of advanced courses is to build up competencies in specific fields of arts management, to provide participants with advanced knowledge about how to solve problems and to cope with the challenges of the arts field.
- Marketing of the Arts
- HR and Leadership in the Creative Industries
- Cultural Policy
- Fundraising in the Arts
- Law and the Arts
- Media in the Arts
- Strategy in the Arts
- Art Market
During the HR and Leadership course, students will explore people management practices, organization and project management competences for creative and arts-based organizations; thanks to the course in Marketing in the Arts, they will study the principles and techniques of arts and culture marketing, focusing on the specific characteristics of marketing applied to arts and cultural products. Legal and cultural policy aspects will be included in the program of advanced courses, in order to give the students a comprehensive view of the stakeholders of artistic institutions and of the rules of the game. The students will be able to understand and appreciate the commercial side of the arts, by studying the structure and various segments of today’s international art market. To conclude, advanced courses will account for the use of the media, with a focus on the importance of digital technologies.