A journey through Esselunga’s history and its continuous growth and innovation, with a focus on the evolution of its private label strategy. We will analyze how branding, packaging, and product development contribute to strengthening brand identity and responding to new consumer trends, particularly in the wellness segment.
Guest Speakers:
Francesca Carsana, Private Label Product Development Manager & International Relations Coordinator
Federica Dalla Costa, Private Label Product Development Specialist & International Relations Coordinator
Chiara Flaminio, Private Label Product Branding Specialist
ESSELUNGA
Course on Marketing Management and Marketing Planning
CIMO – Comunicazione per l’impresa, i media e le organizzazioni complesse
Prof. Lala Hu and Prof. Mirko Olivieri
PER INFORMAZIONI
Stage&Placement
E-mail: stage-mi@unicatt.it
Recapito telefonico: 02.72348500
Organizzato da: Comitato Università Mondo del Lavoro
