A journey through Esselunga's history and its continuous growth and innovation, with a focus on the evolution of its private label strategy. We will analyze how branding, packaging, and product development contribute to strengthening brand identity and responding to new consumer trends, particularly in the wellness segment.
Guest Speakers:
Francesca Carsana, Private Label Product Development Manager & International Relations Coordinator
Federica Dalla Costa, Private Label Product Development Specialist & International Relations Coordinator
Chiara Flaminio, Private Label Product Branding Specialist
ESSELUNGA
Course on Marketing Management and Marketing Planning
CIMO – Communication for business, media and complex organizations
Prof. Lala Hu and Prof. Mirko Olivieri
FOR INFORMATION
Internship & Placement
E-mail: stage-mi@unicatt.it
Telephone number: 02.72348500
Organized by: World of Work University Committee
