CAREER PATH - Pathways and Professions
Wednesday May 27, 2026 - h. 13.30 - Room SF.303
During the event, the speakers will focus on how data is used in the world of sales and field marketing to support strategic and operational decisions. The discussion will explore the field marketing market, CPM’s approach, and the tools and data sources used to generate actionable insights. Through concrete case studies, participants will see how data supports point-of-sale prioritisation, resource planning and performance optimisation.
For students, this will be an opportunity to understand real-world applications of data in field marketing and explore the dynamics of this evolving market.
With the participation of:
Tatiana Sommaggio, Data Science Senior Manager CPM ITALY (OMNICOM GROUP)
Caterina Piras, Marketing & Communication Manager CPM ITALY (OMNICOM GROUP)
PER INFORMAZIONI
Stage & Placement
E-mail: stage-mi@unicatt.it
Recapito telefonico: 02.72348500
Organizzato da: Comitato Università Mondo del Lavoro
