Business, Culture and Practice
Presentation of the book by Robert V KOZINETS, Ulrike GRETZEL and Rossella GAMBETTI
(Sage Publications, 2023)
17h00-17h10
Opening remarks
- Giovanni GOBBER, Dean of the Faculty of Foreign Languages and Literatures at Università Cattolica del Sacro Cuore
17h10-17h15
Introduction
- Dalia ANDREOTTI, Adjunct Professor of Public Relations Management at Università Cattolica del Sacro Cuore
17h15-17h45
Conversation with the authors
- Robert KOZINETS, Founder and President of Netnografica and Hufschmid Professor of Strategic Public Relations at the University of Southern California
- Ulrike GRETZEL, Research Director of Netnografica and Senior Research Fellow at the University of Southern California
- Rossella GAMBETTI, Director of LABCOM and Professor of Branding and Consumer Culture at Università Cattolica del Sacro Cuore
- Stefania VITULLI, Journalist
17h45-19h15
Round Table: Influencers and creators: today, tomorrow and beyond
- Valentina MOLINARI, Marketing Director Southern Europe at Pandora
- Domenica FLORII, Digital Marketing and Influencer Manager at Laboratoire Native Italia
- Gabriele CUCINELLA, Regional Lead EU area at We Are Social
- Daniela CANEGALLO, CEO at MSL Italy
- Federica ZUCCHI, Co-founder of Digital Dust Agency & Flame Talent
- Irene PICKEL, Head of Communication at Digital Dust Agency
- Antonio PEPE, Chief Operating Officer at Sensemakers
- Martina MONSELLI, Founder of MM Studio
- Valeria FIORETTA, Blogger, editor, content creator and free-lance marketer
- Matteo BRILLI, Product & Strategy Director at Stardust Spa
Moderator:
- Silvia BIRAGHI, Assistant Professor and Senior Research
- Fellow of LABCOM at Università Cattolica del Sacro Cuore
With the support of the Department of Economics and Management Sciences
Participation in the event is free up to maximum room occupancy, prior registration. For registration and/or information, send an email to: laboratorio.comunicazione@unicatt.it
