16.00 - Opening remarks
Rita Clivio - Alberto Stracuzzi (Esomar Representatives)
16.05 - Greetings
Rossella Gambetti (Labcom Director, Università Cattolica del Sacro Cuore)
16.10 - Consumer insights function revolution at the time of chaos and uncertainty: how it looks from a client-side
Liubov Ruchinskaya (Global Consumer Insights Director Electrolux | Council member in ESOMAR, board member in Merlien)
16.25 - Associations: championing of the community interest
Matteo Lucchi (Assirm President)
16.35 - The contemporary consumer-teller to the challenge of inflationary times
Enzo Risso (Scientific Director at IPSOS)
16.50 - Modern times: the transition from clock to click economy
Giulio Cacciapuoti (Partner at Ergo Research), Michele Casula (Partner at Ergo Research)
17.05 - Break
17.15 - From a click of a button to human insights
Paola Fael (Consumer Insight Lead at Whirlpool Corporation)
17.30 - From brand activism to branded activism: what happens when culture and market collide?
Silvia Biraghi (Labcom, Assistant Professor at UCSC) and Rossella Gambetti (Professor of Branding and Consumer Culture at UCSC)
17.45 - For a sustainable future of Italy, we must start from the hamlets and small towns
Giulia Fabrizi (CEO at Almar Quality Research)
18.00 - Brand Storytelling in the Metaverse
Joseph Sassoon (Partner at Alphabet Research)
18.15 – Q&A
