Professional fields
The degree will train consumer and health psychologists who can work as consultants, freelancers, employees, etc. at:
- market, consumption, communication and public opinion research institutes;
- marketing- and communication-related services and business functions;
- national and international manufacturing companies operating in the food and pharmaceutical sectors;
- local and national institutions and bodies, hospital institutions, local-level health promotion and prevention services, other psychological-clinical contexts;
- non-profit organisations;
- foundations and consultancy companies active in the area of food consumption, prevention and health promotion and sustainability;
- training agencies;
- web agencies and media agencies;
- agencies and services for extended social communication (advertising, information, communication);
- consulting companies;
- educational services;
- freelance activity as a psychologist.
In addition, graduates are eligible for a doctorate, specialisation schools and second-level specialising master programmes.
It should be noted that in order to work as a psychotherapist it is necessary to have obtained a suitable qualification from a school of specialisation in psychotherapy or a university school of specialisation (Università Cattolica offers three).
It should be noted that in order to work as a psychologist, it is necessary to have been enrolled in Register A of the Order of Psychologists.
Skills
The degree will train psychologists capable of
- designing and implementing interventions for the prevention and promotion of health, proper food consumption and pro-environmental sustainability behaviour;
- analysing consumption processes and guiding strategic and operational marketing decision-making;
- designing and implementing social marketing campaigns;
- supporting the conception, design and implementation of social communication plans;
- managing engagement and participation processes in communities;
- managing processes of empowerment and behavioural change;
- supporting policy-making and advocacy processes;
- designing and conducting market research, both qualitative and quantitative.