Curriculum: Communication for Business, Media and Culture - A.Y. 2026/2027
1st year
| Course | credits | Programme |
|---|---|---|
| DATA COMMUNICATION AND SOCIETY (WITH TOOL FOR SOCIAL RESEARCH AND DATA ANALYSIS) (GSPS-06/A) | 8 | |
| ENGLISH FOR BUSINESS (ANGL-01/C) | 3 | |
| GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (ECON-06/A) | 8 | |
| MARKETING MANAGEMENT AND MARKETING PLANNING (ECON-07/A) | 8 | |
| NEW CHALLENGES IN MEDIA AND COMMUNICATION (PEMM-01/B) | 8 | |
| PSYCHOLOGY OF DIGITAL MEDIA (PSIC-03/A) | 8 | |
| SEMIOTICS AND STRATEGIC BRAND MANAGEMENT WITH PITCHING AND PUBLIC SPEAKING (PHIL-04/B) | 8 |
| Course | DATA COMMUNICATION AND SOCIETY (WITH TOOL FOR SOCIAL RESEARCH AND DATA ANALYSIS) (GSPS-06/A) |
|---|---|
| credits | 8 |
| Programme |
| Course | ENGLISH FOR BUSINESS (ANGL-01/C) |
|---|---|
| credits | 3 |
| Programme |
| Course | GENERAL MANAGEMENT AND PRINCIPLES OF ACCOUNTING (ECON-06/A) |
|---|---|
| credits | 8 |
| Programme |
| Course | MARKETING MANAGEMENT AND MARKETING PLANNING (ECON-07/A) |
|---|---|
| credits | 8 |
| Programme |
| Course | NEW CHALLENGES IN MEDIA AND COMMUNICATION (PEMM-01/B) |
|---|---|
| credits | 8 |
| Programme |
| Course | PSYCHOLOGY OF DIGITAL MEDIA (PSIC-03/A) |
|---|---|
| credits | 8 |
| Programme |
| Course | SEMIOTICS AND STRATEGIC BRAND MANAGEMENT WITH PITCHING AND PUBLIC SPEAKING (PHIL-04/B) |
|---|---|
| credits | 8 |
| Programme |
| Course | credits | Programme |
|---|---|---|
| WORKSHOP: SELF BRANDING & JOB POSITIONING | 2 |
| Course | WORKSHOP: SELF BRANDING & JOB POSITIONING |
|---|---|
| credits | 2 |
| Programme |
Workshops or Other training activities
(credits 4)
| Course | credits | Programme |
|---|---|---|
| CONTENT EDITOR TRAINING | 4 | |
| SMART GOALS PROJECTS | 2 | |
| WORKSHOP DI DESIGNING BRAND ECOSYSTEMS | 2 | |
| WORKSHOP: CONTENT MARKETING PODCASTS | 2 | |
| WORKSHOP: SOFT SKILL | 2 |
| Course | CONTENT EDITOR TRAINING |
|---|---|
| credits | 4 |
| Programme |
| Course | SMART GOALS PROJECTS |
|---|---|
| credits | 2 |
| Programme |
| Course | WORKSHOP DI DESIGNING BRAND ECOSYSTEMS |
|---|---|
| credits | 2 |
| Programme |
| Course | WORKSHOP: CONTENT MARKETING PODCASTS |
|---|---|
| credits | 2 |
| Programme |
| Course | WORKSHOP: SOFT SKILL |
|---|---|
| credits | 2 |
| Programme |
2nd year
| Course | credits | Programme |
|---|---|---|
| ARTIFICIAL INTELLIGENCE IN COMMUNICATION, CULTURE AND MEDIA (GSPS-06/A) | 8 | |
| BUSINESS TO BUSINESS MARKETING AND COMMUNICATION WITH PROJECT (ECON-07/A) | 8 | |
| CORPORATE COMMUNICATION (ECON-07/A) | 6 | |
| LANGUAGES AND CREATIVITY IN MEDIA WITH BRAND ENTERTAINMENT (PEMM-01/B) | 8 |
| Course | ARTIFICIAL INTELLIGENCE IN COMMUNICATION, CULTURE AND MEDIA (GSPS-06/A) |
|---|---|
| credits | 8 |
| Programme |
| Course | BUSINESS TO BUSINESS MARKETING AND COMMUNICATION WITH PROJECT (ECON-07/A) |
|---|---|
| credits | 8 |
| Programme |
| Course | CORPORATE COMMUNICATION (ECON-07/A) |
|---|---|
| credits | 6 |
| Programme |
| Course | LANGUAGES AND CREATIVITY IN MEDIA WITH BRAND ENTERTAINMENT (PEMM-01/B) |
|---|---|
| credits | 8 |
| Programme |
| Course | credits | Programme |
|---|---|---|
| ELECTIVES | 10 | |
| FINAL DISSERTATION | 10 | |
| STAGE | 10 | |
| WORKSHOP: COMMUNICATION LAW | 2 | |
| WORKSHOP: THESIS AND DISSERTATION | 1 |
| Course | ELECTIVES |
|---|---|
| credits | 10 |
| Programme |
| Course | FINAL DISSERTATION |
|---|---|
| credits | 10 |
| Programme |
| Course | STAGE |
|---|---|
| credits | 10 |
| Programme |
| Course | WORKSHOP: COMMUNICATION LAW |
|---|---|
| credits | 2 |
| Programme |
| Course | WORKSHOP: THESIS AND DISSERTATION |
|---|---|
| credits | 1 |
| Programme |