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Facoltà di: Economia; Psicologia

International Marketing Management - MIMM


Anno accademico 2023/2024

Lingua English

Tipologia Master Master di I livello

Frequenza Full time

"MIMM is an incredible opportunity for students to learn while being part of a multicultural community of teachers and classmates. Courses include sessions taught by professionals from several industries, bringing real business experiences and helping students to build an initial network of acquaintances. As a professor, I really appreciate students’ proactivity and I find enriching having the opportunity to confront them."

"The skills provided by MIMM fit with the needs of modern organizations, which operate in a much more complex media and marketing environment than it used to be. Very very positive, active participation and genuine interest of the class."

"MIMM Master Program is a fascinating experience for diving in a multicultural environment, open to innovation and new perspectives, where  methodologies and best practices in marketing and international trade support the skill growth of the participants. I strongly advice to invest in this unique opportunity, to generate a breakthrough in your lifelong learning journey!"

"Meeting a mentor is the event that marks the learning process in the life of every human being. If you are looking for an educational environment where the mission of the Faculty is to nurture your individual skills and attitudes, the MIMM is that programme which enables you to find an inclusive community of mentors keenly dedicated to the enhancement of your knowledge about the modern management techniques for the international marketing."

"The MIMM strength is to be found in students composition. They come from several continents with a similar range of ages and rather equal number of participants among genders."

"Never as in recent years the marketing function has been and continues to be at the center of a radical change driven by new digital technologies and the emerging needs of an increasingly evolved, interactive and demanding consumer. Taking part in the course means being able to deepen the challenges that the marketing function has today and to understand the tools, methodologies and recent disciplines to face them. Marketing is increasingly becoming a complex discipline that must combine digital techniques, the use of big data, content management and the ability to generate ever more attractive "customer experience". The experience of Covid-19 will carry out new changes in the world of business and in purchasing behaviors that in turn will push marketing to rethink its strategy from communication to customer engagement. MIMM offers an open window on the "new shift" that will come in order to prepare students to support companies that will be called to face new challenges to survive and restart their activities."

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