The target audience is primarily made up of students graduated in Economics, Management or Psychology. Candidates with a different educational background can be admitted to MIMM after being evaluated by the program’s Scientific Committee.
Prerequisite for access to the program is a good knowledge of the English language (minimum B2).
Further requirements TOEFL iBT score equal to minimum 80, or IELTS score equal to minimum 6.0 or having attended a previous educational program entirely taught in English.
Furthermore, a basic level of knowledge of the Italian language is suggested for foreign students.
The maximum number of candidates admitted to MIMM is set to 30.
Candidates will be selected on the basis of the Curriculum Vitae and will be tested for admission through a motivational interview, verifying also the English language proficiency. Distinctive professional experience in the Master program-related areas (i.e. marketing research, marketing management, brand and communication, country management and internationalization) will be especially considered in the evaluation process.
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Career opportunities
Students involved in MIMM program will acquire competences and skills suitable for attending marketing management positions in both national or international firms. Thanks to the multidisciplinary approach featuring the program, students might also reach analytical positions (such as positions supporting the decision making process). Industrial, service organizations, marketing research institutes and international organizations both profits and no profit might be suitable context for putting into practice the acquired competences.
Participants will therefore be exposed to the fundamentals needed to launch and direct their career such as:
- Marketing Manager
- Country Manager
- Export Manager
- Product Manager
- Sales Manager
- Brand and Communication Manager
- Digital Marketing Manager
- Area Manager
- Marketing Researcher
- Analyst