Program
9.00 a.m. | Reception and presentation of the courses and curricula of the Faculty of Linguistic Sciences and Foreign Literatures
9.30 a.m. – 10.15 a.m. | Let's translate a text做翻译吧! Prof. Zhang Hui
Starting from a reflection on writing and editing in Chinese, the teacher will guide in the translation of short texts in the tourism and commercial fields, with a focus on vocabulary and syntactic structures of importance.
10.30 a.m. – 11.15 a.m. | Let's talk! 说话吧! Prof. Xu Jing
Thanks to the guidance of the mother tongue teacher, working in small groups and interacting with the other participants will produce short dialogues on topics of everyday life.
11.30 a.m. – 12.15 p.m. | The metamorphosis of brands in China 名牌怎么说中文? Prof. Tommaso Tucci
We will delve into the language strategies of Western brands to adapt to the Chinese market, the influence of language and culture on these choices, and the most effective techniques to win over Chinese consumers.
12.30 pm – 1.15 pm | Getting to know ancient China to understand contemporary China Prof. Enrica Peracin
Starting from Confucius "述而不作,言而好古 I transmit, I don't create. I believe in the ancients and I venerate them" (Dialogues, 7.1) we will understand how ancient China is fundamental to understanding the present.
For information
Orientation and recruitment Università Cattolica del Sacro Cuore | via Garzetta n. 48 - 25133 Brescia
030.2406.279/256
orientamento-bs@unicatt.it
