Communication for Business, Media and Culture

/ Overview

Communication for Business, Media and Culture is the international English-taught curriculum of the Graduate Degree Programme in Comunicazione per l'impresa, i media e le organizzazioni complesse.

The programme prepares professionals to design, manage and coordinate complex communication processes for businesses, media organisations, cultural institutions, public and private organisations, communication agencies and the creative industries.

The programme brings together expertise from communication studies, marketing, management, media studies and cultural studies, providing an interdisciplinary education designed to meet the needs of global communication markets.

Teaching combines theoretical learning with practical experience through design workshops, content production labs, project work, professional simulations and collaborations with companies, agencies and cultural organisations.

A distinctive feature of the programme is its accreditation by the International Advertising Association (IAA), which recognises its quality and professional relevance in the fields of communication, marketing and advertising.

Studying in Milan is a major advantage. As Italy’s capital of communication, media, fashion, design and the creative industries, Milan gives students direct access to global companies, international agencies, cultural institutions and major events.

Why choose Communication for Business, Media and Culture at Università Cattolica?

Choosing this programme means developing an international and multidisciplinary profile suited to the main sectors of contemporary communication.

Interdisciplinary education integrating communication, marketing, media management and cultural studies

English-taught curriculum and IAA international accreditation

Study experience in the heart of Milan, one of the main European communication hubs

Practical activities in content production, campaign planning and project management

Collaborations with companies, agencies and cultural organisations and networking opportunities with industry professionals

Strong international and intercultural focus

/ Study plan

Programme structure

The programme is structured over two years and combines theoretical teaching, workshops and professional activities.

First year

The first year provides the theoretical and methodological foundations needed to understand how communication systems, media and contemporary organisations work.

Students study:

business communication
marketing and branding
media studies
communication research
audience studies
digital culture
strategic communication

Second year

In the second year, students develop advanced skills in communication management and in content and strategic communication design.

Areas of study include:

media management
integrated communication
public relations
reputation management
content strategies
cultural and creative industries
stakeholder engagement
project management

Throughout the programme, theory and practice are combined through exercises, workshops and projects developed in collaboration with external partners.

View the study plan

Teaching approach

The programme adopts an experiential learning approach based on direct engagement with the professional world.

Laboratories and workshops

Students participate in:

communication planning workshops
content production workshops
branding activities
development of integrated campaigns
project work with companies and agencies

Self branding and job positioning

Students can participate in a workshop specifically dedicated to developing their professional positioning and preparing them to approach the international job market more effectively.

Collaboration with professionals

Managers, communication specialists, consultants, creative professionals and media professionals regularly take part in teaching activities.

IMACS Network

Students can participate in the international IMACS Network, studying for up to two semesters at partner universities and earning an additional recognised international certification.

High Professional Skills

The programme offers activities dedicated to developing the professional and transferable skills required in the communications sector.

These include:

public speaking
professional communication
teamwork
personal effectiveness
leadership development
career development

/ Admission

The admission process

Find admission information based on whether you hold an Italian or international qualification*

To apply for the Communication for Business, Media and Culture curriculum within the Graduate Degree Programme in Comunicazione per l’impresa, i media e le organizzazioni complesse (CIMO), you must meet the academic entry requirements and follow the admission procedures and deadlines.

01

Check admission dates and procedures

Academic year 2026/27

You can no longer apply for this programme for the 2026/27 academic year, as all places have been filled.

Academic year 2027/28

The admission procedures for 2027/28, including information on how and when to apply, will be available soon.

02

Prepare the required documents

Make sure you have all the documents you need to submit your application.

More information: Required documents

Passport-style photograph – Accepted formats: JPG, JPEG. Maximum file size: 10 MB.
Identity document – Identity card, passport or driving licence. Accepted formats: PNG, JPG, JPEG, TIFF, PDF. Maximum file size: 10 MB.
Italian fiscal code (codice fiscale) – Accepted formats: PNG, JPG, JPEG, TIFF, PDF. Maximum file size: 10 MB.
English language certificate – Level B2 or above.
Residence permit (if required) – Accepted formats: PNG, JPG, JPEG, TIFF, PDF. Maximum file size: 10 MB.
Self-certification of degree and examinations taken, including SSD and CFU.
Baptism certificate – If you do not have one, you will receive further information about the alternative documentation you can submit.

03

Register or log in to the Enrolment Portal

If you don't have an account yet, register on the Enrolment Portal. If you already have one, log in using your credentials.

04

Check whether you meet the academic entry requirements

As part of the verification of curricular requirements, enter the details of the undergraduate degree you have completed or are currently completing in the Enrolment Portal.

Include the courses/modules in your study plan, specifying the scientific-disciplinary sector (SSD) and credits (CFU) for each one. For exams you have passed, also provide your grades and exam dates.

The outcome will indicate whether you meet the academic requirements for admission to the programme and provide information on the next steps.

05

Reserve your place

If the check confirms that you meet the academic entry requirements, you can reserve your place by paying the first instalment of tuition fees through the Enrolment Portal.

You can do this even before you have completed your undergraduate degree.

06

Complete pre-enrolment or enrolment

If you have not yet completed your undergraduate degree, you must first pre-enrol. Once you have graduated, you can complete the enrolment process.

At this stage, you will need to provide a self-certification of your degree and examinations taken, along with a certificate of baptism. If you do not have a certificate of baptism, you can submit alternative documentation as specified in the Enrolment Portal.

It is necessary to enter one's income data by the end of November through the "Compila redditi" application, accessible from the personal iCatt page.

* The information provided is subject to the approval of the competent bodies and may be subject to change

Useful information

Practical information to help you enrol and get started at Università Cattolica.

Admission test

Applicants must register for the admission test and pay a €60 test registration fee.

The test is held online in Italian for the Italian-taught programme and in English for the Communication for Business, Media and Culture programme.

Applicants wishing to apply for both must take a single test in English. Their score will be valid for both admission rankings.

The test lasts 60 minutes and consists of 30 multiple-choice questions covering three areas:

Marketing (33%)
Communication and corporate communication (33%)
Media formats and languages (33%)

The scoring system is as follows:

+0.20 points for each correct answer
−0.10 points for each incorrect or unanswered question

Applicants can find instructions for taking the online test and a reading list of recommended texts in the Notices section of the programme page.

A few days before the test, applicants will receive an email with their login details for the test platform. A demo test is also available and strongly recommended to help applicants familiarise themselves with the procedure and avoid technical issues during the test.

Applicants who do not take the test will be excluded from the admission rankings.

Find out more

English Test

Admission to certain degree programmes, or the inclusion of courses/modules taught in English in your study plan, requires an adequate level of English language proficiency.

You can demonstrate your proficiency by submitting one of the recognised language certificates listed in the relevant admission procedures or by taking the English Test organised by the Language Centre of Università Cattolica.

The English Test is held online and lasts up to 60 minutes. It consists of four sections: Reading, Grammar, Vocabulary and Listening. The test assesses reading and listening comprehension, grammar and vocabulary.

To take the test, you must register via the Enrolment Portal by the relevant deadline. Before the test, you will receive an email with instructions on how to access the platform and take the test.

More information: Language certificates and English Test

Applicants who hold one of the recognised language certificates listed in the admission procedures can use it to demonstrate the level of English required for their chosen programme.

If you do not have a valid language certificate, you can take the English Test. Your result is not limited to the programme you selected when registering for the test: it can also be used to meet the English language requirement for any programme requiring the same or a lower level of proficiency.

If you miss the test or do not achieve the required level, you can register for a later session in accordance with the University's procedures.

Applicants with disabilities or Specific Learning Disorders (SLD)

Students with disabilities or Specific Learning Disorders (SLD) can access learning aids and adjustments to study and assessment arrangements. Full details are available in the University's Services for Inclusion section.

Learn more about Services for Inclusion

Transfers, programme changes, second degrees and resuming studies

Applicants wishing to change programmes within Università Cattolica, transfer from another university, pursue a second degree or resume their university studies must meet the entry requirements.

Find out more

Notices

View notices

Rankings

View admission rankings

English Test

More information: English Test

/ Fees and funding

Tuition fees and financial support

Tuition fees and scholarships

Starting university often involves questions about fees, deadlines and the support available. Clear information about financial support and accommodation options helps students plan their studies with confidence, allowing them to focus on their academic progress and personal development.

Università Cattolica del Sacro Cuore, through EDUCatt, offers income- and merit-based scholarships and graduation awards, providing financial support to help students continue their studies.

Visit the dedicated section for information on tuition fees and other costs, use the online fee simulator, and find out about available financial support.

Find out more

Student accommodation

Università Cattolica offers a range of housing options to support students throughout their studies.

On campus residences

Nine residences are located on or near Università Cattolica campuses. They offer an educational experience that goes beyond accommodation, with cultural activities, meetings and workshops that complement university study. Residence life also provides opportunities to be part of an active community, exchange ideas and share experiences.

Explore on-campus residences

Residences in the city

Residences located across the city are well connected to Università Cattolica campuses. They offer students greater independence in their day-to-day life, while providing comfortable accommodation and the flexibility to balance study, social life and personal time.

Explore city residences

/ International experiences

Study, internships and volunteering abroad

During your studies at Università Cattolica, you can gain international experience as part of your academic journey. Studying, doing an internship or volunteering abroad gives you the chance to experience new academic, professional and cultural environments, improve your language skills and develop an international perspective that can enrich your studies and support your future career.

Discover the opportunities to study, undertake an internship or volunteer abroad:

Semester abroad

Double degrees

Language courses and certifications

Summer programmes

Internships abroad

International volunteering

Thesis abroad

Short programmes

Virtual programmes

You can include an experience abroad as part of your studies. For programmes involving exams abroad, you can check in advance whether they can be recognised, following the guidance provided by your Faculty and discussing this with the relevant academic staff.

Find out more

/ Internships and careers

Internships and career opportunities

The programme offers a range of internship opportunities, allowing students to apply the skills they have acquired in real professional settings.

Internships and professional training

The programme offers internship opportunities in:

marketing and communication departments
communication and advertising agencies
media centres
cultural organisations
public institutions
national and multinational companies

Internships can be undertaken in Italy or abroad, helping students develop professional skills and build an international network of contacts.

Students can also benefit from:

Career Adviser
career support services
job positioning workshops
networking activities with companies and recruiters

The Career Service supports students and graduates as they prepare to enter the job market, providing career guidance and resources to help them navigate different professional and organisational contexts. It supports the development of transversal skills, creates opportunities to meet employers and helps students develop an informed and coherent career path.

Every year, more than 20,000 students take part in events organised with over 100 partner companies, and more than 9,500 undertake an internship with support from the Career Service and internship tutors.

Find out more

Learning outcomes

On completion of the programme, graduates have advanced skills to work in the communication, marketing and media sectors.

Strategic communication

Define communication objectives consistent with organisational strategies

Plan integrated online and offline campaigns

Manage complex communication processes

Content production and management

Produce content for different platforms and audiences
Develop editorial strategies
Manage the narrative identity of brands and organisations

Research and evaluation

Use qualitative and quantitative tools
Analyse audiences and stakeholders
Measure the effectiveness of communication activities

Project management

Coordinate multidisciplinary teams
Manage projects from briefing to final delivery
Work in international and multicultural contexts

Career prospects

Graduates in Communication for Business, Media and Culture develop skills that enable them to work in the fields of communication, marketing, media and cultural industries.

Corporate and institutional communication

Communication Specialist

Corporate Communication Officer

Press Officer

Spokesperson

Internal Communication Manager

Marketing and Brand Communication

Brand Manager

Product Manager

Content Manager

Campaign Manager

Account Executive

Marketing Communication Specialist

Media and cultural industries

Media Communication Manager

Media Content Strategist

Culture and Entertainment Promoter

Communication Manager for Cultural Institutions

PR and Promotion Officer

Public relations and stakeholder management

PR Specialist

Stakeholder Engagement Officer

Media Relations Specialist

Reputation Manager

Consulting

Corporate Communication Consultant

Fundraising and Sponsorship Consultant

Communication Adviser

Strategic Communication Consultant

Our Alumni

After graduation, graduates can work in national and multinational companies operating in the communication, marketing, media and service sectors.

Graduates work in:

marketing and communication departments
large national and multinational companies
advertising agencies
consulting firms
media companies
cultural organisations
public institutions
for-profit and non-profit organisations

Continuing your studies

The Communication for Business, Media and Culture curriculum within the CIMO Graduate Degree Programme provides a solid foundation for:

International Specialising Master Programmes in Marketing, Communication and Media Management
Executive programmes
Specialist programmes in the cultural industries
Doctoral Programmes in communication, culture and management

/ Advising and support

Choosing your programme

Advising events

Take part in events to explore specific degree programmes and learn more about what different Faculties have to offer.

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Open Days

Find out about Università Cattolica Open Days for prospective students who want to learn more about the University and its programmes.

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