An event to explore how to design a digital experience that guides customers from product discovery to choice, purchase and support.

Drawing on Samsung’s experience, the session will explore the role of digital channels in the customer relationship, the importance of understanding different needs and expectations, and how content, navigation, qualitative research and behavioral data contribute to building an effective customer journey.

The event will take place as part of the Marketing Communication course taught by Professor Lala Hu.

Speakers

Maria Cacchillo, Digital Marketing Manager, Samsung

Davide Romeo, Digital Performance Manager, Samsung

PER INFORMAZIONI

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