The session will introduce the project work developed in collaboration with Haleon, organized within the course Marketing Management & Marketing Planning, under the supervision of Professor Lala Hu and Professor Mirko Olivieri.
Students will be required to develop the 2027 Marketing Plan for Sensodyne Clinical White, considering the Italian market as reference, and to design a comprehensive launch strategy aimed at increasing penetration and driving growth in the whitening segment for consumers suffering from dentine sensitivity.
Project Work Timeline
Project Brief Presentation March 5 – 12:00 PM – On Campus
Q&A Session April 30 – 12:00 PM – Online
Final Presentations May 22 – 10:00 AM – 1:00 PM – On Campus
WITH THE PARTICIPATION OF:
Luca Trincavelli, Oral Care Category Marketing Manager – Italy
Letizia Lucci, Talent Acquisition Partner
PER INFORMAZIONI
Stage&Placement
E-mail: stage-mi@unicatt.it
Recapito telefonico: 02.72348500
Organizzato da: Comitato Università Mondo del Lavoro
