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Internship & Placement | 29 May 2026

New paths for the future of Account Management

Milan

Open Lesson & Networking Event

"Communication Measurement and KPIs"
How performance reporting changes in a scenario where AI contributes to data analysis also with a view to personal flexibility

Introduces:
Patrizia MUSSO, Director of Education - Master in Account and Sales Management
ALMED - Università Cattolica del Sacro Cuore

Institutional greetings
by UNA - United Communication Companies

Speakers:
Elisa BERNASCONI, Country manager Italy
PAPRIKA SOFTWARE SRL
Enrico GIROTTI, Head of Strategy 
HEARTS & SCIENCE ITALY

AGENDA
14.00-17.00
Open Lesson (SF.301)

17.00-19.00 Networking Event and one-to-one talks (third floor hall SF)
Book your slot with professionals from the following agencies and realities:

BBDO ITALY
HAVAS
UTOPIA & M+C Saatchi

During the lesson, certificates of attendance will be given to participants in the Open Lessons cycle.

The event is promoted by the Graduate School of Media, Communication and Performing Arts - ALMED of Università Cattolica del Sacro Cuore, in collaboration with UNA | United Communication Companies and with the Master in Account and Sales Management and with the support of the Career Service Cattolica.
It is part of the cycle of Open Lessons created to offer a concrete and updated introduction to the role of the Advertising Account Manager.

The event is accessible only to those enrolled in the cycle of five meetings "Open Lessons of the Junior Path - Account Management".

FOR INFORMATION

Career Service
E-mail: stage-mi@unicatt.it
Telephone number: 02.72348500

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