Debrief on the farm and visit to the Crédit Agricole Gallery
The initiative is coordinated by Prof. Stefania Vitulli, professor of the course of "Economics and management of advertising communication".
The teaching of the course, in addition to focusing on corporate communication, reputation and brand management, includes an application part that involves the development of a group project work on brand communication issues in a real, social and virtual environment.
Under the supervision of Crédit Agricole and the professor, students will work in teams to create a communication strategy that enhances heritage through digital, phygital and site-specific actions.
At the end of the work, the outputs produced by the teams will be evaluated by Crédit Agricole which will decree the winning project and invite the students to present their work at the Milan company headquarters.
The meeting is reserved for the students of the winning team.
FOR INFORMATION
Internship & Placement
E-mail: stage-mi@unicatt.it
Telephone number: 02.72348500
Organized by: World of Work University Committee
