Final presentation of the projects
The initiative is coordinated by Prof. Stefania Vitulli, professor of the course of "Economics and management of advertising communication".
The teaching of the course, in addition to focusing on corporate communication, reputation, green & social communication and brand management, includes an application part that involves the development of group project work on issues of brand communication off and online.
Under the supervision of Crédit Agricole and the professor, the students worked as a team to create a communication strategy that enhances the bank's artistic heritage through digital, phygital and site-specific actions.
The winning projects will be visible to the Crédit Agricole management and the evaluation of all projects will count towards the final exam grade.
The initiative is reserved for students of the course.
FOR INFORMATION
Internship & Placement
E-mail: stage-mi@unicatt.it
Telephone number: 02.72348500
Organized by: World of Work University Committee
