DIGITAL ADVERTISING BETWEEN PROMISES AND REALITY
Presentation of the research
Lost in Targeting. Digital advertising between promises and reality
- Anna SFARDINI
Professor of Research Methods on Media Production and Consumption, Head of Research at Ce.R.T.A.
Round table
Where value is created: brands, publishers and media compared
- Matteo CARDANI
Chief Marketing Officer MFE ADVERTISING - Edoardo FELICORI
Region Media Manager Italy Ferrero - Luca POGGI
Chief Executive Officer of Rai Pubblicità - Federica SETTI
Chief Data Technology Analytics Officer WPP Media, Managing Director Choreograph
Moderator:
- Massimo SCAGLIONI
Director Ce.R.T.A. Research Centre for Television and Audiovisual Media
Conclusions
- Federico DI CHIO
International Strategic Marketing SVP MFE
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