Faculty: Arts and Philosophy

Graduate Programmes

Strategie per i contenuti digitali

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Duration:

2 years

Language:

Italian

Degree class:

LM-19 R (Information and publishing systems)

Credits:

120 ECTS

Access:

Open

/ Overview

The graduate degree programme in Strategie per i contenuti digitali (Digital Content Strategies) trains professionals capable of designing, developing and coordinating projects for the various online platforms, combining analytical, creative and organizational skills.

The programme stems from the experience gained by Università Cattolica in advanced training in digital communication and develops in dialogue with the transformations of the media ecosystem and digital platforms.

The aim is to prepare figures capable of operating in a constantly evolving context, characterised by the integration of media, technologies and new forms of relationship with the public.

The programme is developed around three complementary dimensions: design, implementation and management. Students learn to analyze scenarios and target audiences, to define objectives and translate them into effective initiatives, using different languages and formats.

Particular attention is paid to the social, economic and legal aspects that influence the online ecosystem, to understanding the operating models of the platforms and to evaluating the results through data and metrics.

Alongside analysis and planning activities, the programme delves into the production of text, images, audio and video, offering preparation that integrates strategic vision and operational skills.

The training combines theoretical and applied tools and accompanies students along the different phases of project development, fostering a broad vision of the processes that characterise the presence of organisations in contemporary digital environments.

Why choose Strategie per i contenuti digitali at Università Cattolica?

Designed to meet the needs of a constantly evolving sector, the programme proposes a training model that is attentive to innovation and the concrete application of skills.

Training focused on platforms and social media

A path entirely dedicated to the design, production and management of content for social networks, digital platforms and online communication environments, with an approach that integrates strategy, creativity and analysis of results

Flexible and integrated teaching

A training model that combines asynchronous activities, interactive online lessons and intensive in-person workshops, promoting continuous learning and constant dialogue with teachers and professionals

From strategy to content production

The programme develops skills along the entire digital communication chain: from the analysis of contexts and planning activities to the creation of textual, visual, audio and video content for platforms and social media

Artificial intelligence and new communication technologies

Students learn how to use artificial intelligence tools and emerging technologies in the processes of designing, creating, and managing digital content

A path also suitable for professionals and working students

The modular structure of the programme allows you to reconcile study, work and professional development, making it accessible even to those who already work in the communication sector

Professional portfolio as a final exam

At the end of the programme, students build a portfolio that collects projects, productions and activities carried out during the two-year period, concretely enhancing the skills developed and facilitating dialogue with the world of work

/ Study Plans

Choose your path

The graduate degree programme in Strategie per i contenuti digitali offers a curriculum that integrates strategic perspectives, management skills and operational skills in the production of digital content.

The programme accompanies students along all phases of online communication: from the analysis of contexts and the definition of objectives to the design of strategies, up to the creation and management of content for social media, digital platforms and cross-media environments. The architecture of the programme is developed around three integrated dimensions: design, management and implementation.

The first year is mainly oriented to the understanding of digital ecosystems, the planning of communication activities and the management of organizational and relational processes that characterize contemporary communication.
The second year , on the other hand, deepens the production aspects, developing skills in the creation of textual, visual, sound and audiovisual content and in the design of web environments.

The programme also includes activities dedicated to professional communication in English, the use of artificial intelligence for content creation and the development of transversal skills useful for entering the world of work.

The programme ends with an internship experience or a skills verification workshop and with the creation of a final portfolio that collects the projects and content developed during the two-year period.

Discover the study plan

Teaching methodology

The programme adopts a predominantly online teaching model that combines autonomy in studying, continuous discussion with teachers and colleagues and practical application of the knowledge acquired. Learning is developed through video lessons, interactive materials, exercises, collaborative activities and moments of discussion that actively involve students in the development of skills and in the application of knowledge to professional contexts.

The teaching activities integrate independently usable content, online sessions dedicated to in-depth study and collaborative work and intensive periods in presence reserved for laboratories, workshops and meetings with professionals. This model allows you to maintain a high level of interaction and participation, while offering the necessary flexibility for those who want to reconcile study, work and personal commitments.

A distinctive feature of the programme is the modular structure of the courses. Each training activity is designed as a complete and immediately expendable experience, with defined objectives, tools and testing methods. This approach allows students to organize their path with greater autonomy, enhancing interests, professional goals and time availability, without sacrificing the overall coherence of the training.

The training experience is accompanied by the support of tutors and lecturers, who foster integration into the learning community and guide students in the progressive development of the skills required by different professional contexts.

The programme is also part of the international dimension of Università Cattolica through the mobility and study abroad opportunities promoted by the University. Alongside traditional international experiences, students can engage with practices, languages and contexts of digital communication on a global scale, developing an international perspective that is increasingly in demand in the media, communication and digital platform sectors.

An instructional model designed for flexibility

40% asynchronous activities, through video lessons, interactive materials, guided readings and activities that can be used independently

50% synchronous activities online, with in-depth sessions, discussions, exercises and collaborative work with teachers and students

10% face-to-face activities, concentrated in intensive moments dedicated to workshops, laboratories and discussion with professionals and stakeholders in the sector

/Enrolment

How to enrol

You can find here the information on admission, which varies according to your qualification (Italian or foreign) *

See admission dates and procedures

A.Y. 2027-28

For the academic year 2027-28 , the new procedures, with admission procedures and deadlines, will be available shortly.

Prepare the required documentation

Make sure you have all the necessary documents for the submission of the application.

In-depth analysis: Required documents

Passport photo - format: jpg, jpeg; Maximum size: 10MB
ID - ID card, passport, driver's license are accepted. Format: png, jpg, jpeg, tiff, pdf; Maximum size: 10MB
Tax code - format: png, jpg, jpeg, tiff, pdf; Maximum size: 10MB
Language certification: English Level B2 or higher
Residence permit - if required. Format: png, jpg, jpeg, tiff, pdf; Maximum size: 10MB
Self-certification of degree with exams taken, SSD, CFU
Baptismal certificate or, if you do not have it, the replacement documentation on which you will have information later

Register or access the Enrolment Portal

Register on the Enrolment Portal if you do not yet have an account or log in to the Enrolment Portal of Università Cattolica with your credentials.

Carry out the curricular verification

To carry out the verification of curricular requirements, it is necessary to enter in the Enrolment Portal the three-year degree in which you have obtained or obtained, all the courses in your study plan, with an indication of the scientific disciplinary sector, the ECTS and grades and dates for the courses passed.

The result of the curricular verification indicates whether the candidate meets the requirements to enter the course and provides information on the next steps of the procedure.

Reserve your place

If successful, reserve your place by paying the first instalment of the university fees via the Enrolment Portal. It is possible to do so even before obtaining the degree.

Complete pre-enrolment or enrolment

If you have already obtained your undergraduate degree, you can enrol, but if you are an undergraduate, you will have to pre-enrol and you will only be able to complete the enrolment procedure after obtaining your undergraduate degree and/or passing the integration exams. You will be asked to self-certify your degree with the exams taken and the baptismal certificate. If you do not have it, you can submit replacement documentation as indicated in the Enrolment Portal.

It is necessary to enter one's income data by the end of November through the "Compila redditi" application, accessible from the personal iCatt page.

* The information provided is subject to the approval of the competent bodies and may be subject to change

Other useful information

Some useful information to enrol and take your first steps at the University with peace of mind.

English Test

An adequate level of language proficiency is required for admission to certain degree programmes or for courses taught in English to be included in the study plan. Candidates can demonstrate the requirement by presenting one of the recognised certifications indicated in the admission procedures or by taking the English Test organised by the Language Centre of Università Cattolica.

The English Test takes place online, lasts a maximum of 60 minutes and is divided into four sections: Reading, Grammar, Vocabulary and Listening. The test assesses written and oral comprehension skills, grammar and vocabulary.

To participate, it is necessary to register through the Enrolment Portal within the deadlines. Before the test, candidates will receive by e-mail all the operational instructions for connecting and carrying out the test.

Candidates with disabilities or SLD

Students with disabilities or SLD can benefit from compensatory tools. All information can be found in the Services for Inclusion section of the university.

Discover the services for inclusion

Transfers, transfers, second degrees and career resumption

Candidates wishing to transfer to a programme within Università Cattolica, transfer from another university, enrol in a second degree or resume their university career must meet the Admission Requirements.

Go to the dedicated section

Notices

Read the notices

/ Contributions and subsidies

Discover costs and economic opportunities

Tuition fees and scholarships

The beginning of the academic journey often raises questions about costs, deadlines and available support tools. Having precise information on economic support and housing solutions allows students to face their studies with serenity, focusing on their educational path and personal development.

Università Cattolica del Sacro Cuore provides EDUCatt income and merit scholarships and degree awards, tools aimed at ensuring continuity and quality in studies from the very first steps.

Access the dedicated section to obtain information on costs and contributions, use the simulator for calculating taxes and find out about the benefits and economic support available.

Find out more

Students take notes during an outdoor study activity.

Students consult books on the shelves of a library

Housing and residences

The University offers various housing solutions to accompany students during their university career.

Colleges on campus

Nine facilities on or in the immediate vicinity of university campuses. They offer an integrated educational project, with cultural activities, meetings and workshops that enrich the academic experience. Living in a boarding school means being part of an active community, with daily opportunities for discussion, exchange and shared growth.

Discover the boarding schools

Residences in the city

Structures distributed throughout the territory and well connected to the course locations. They offer functional spaces and a more autonomous management of daily life, allowing you to reconcile study, social relationships and personal time with greater flexibility.

Discover the residences

/ Experiences abroad

Study, internship and volunteering abroad

During your time at Università Cattolica, you can enrich your education with international experience. Studying, doing an internship or participating in a volunteer project abroad means dealing with new academic, professional and cultural contexts, improving language skills and developing an international perspective that enriches your studies and looks to your professional future.

Discover the possibilities of studying, internships and volunteering abroad:

Semester abroad

Double degrees

Language courses and certifications

Summer programmes

Internships abroad

International volunteering

Thesis abroad

Short programmes

Virtual Programs

The experience abroad can be integrated into your studies. For programmes that include exams abroad, you can check the possibilities of recognition in advance, following the instructions of your Faculty and discussing with the professors in charge. Cattolica International supports you in choosing a programme and preparing for your experience abroad.

Find out more

/ Internships & Jobs

Internships, jobs and opportunities

The programme offers several internship and apprenticeship opportunities, allowing students to apply the skills acquired in real-world work contexts.

Internships and apprenticeships

The programme offers students the opportunity to deal with real professional contexts through internship and internship activities consistent with the educational objectives of the programme. The experiences can be carried out in companies, communication agencies, media companies, institutions, third sector entities and organizations operating in the field of digital communication and content management for online platforms.

The internship is an opportunity to put into practice the skills developed during the course of study, experimenting with activities related to strategic communication design, social media management, digital content production and analysis of the performance of online activities.

In line with the flexible structure of the programme, students can also enhance professional experience already in progress or alternative training paths, through project activities and workshops aimed at verifying the skills acquired.

The experience is accompanied by dedicated tutoring figures and contributes to the construction of the final portfolio, which collects projects, activities and productions developed during the programme and represents a useful tool for entering or advancing into the world of work.

The Career Service accompanies students and graduates in their entry into the world of work, offering orientation tools for business and organisational contexts. The service supports the development of transversal skills, encourages meetings with companies and supports the construction of a conscious and coherent professional path.

Every year over 20,000 students participate in the events organized with more than 100 partner companies and over 9,500 carry out an internship thanks to the support of the Career Service and internship tutors.

Find out more

Outbound skills

Graduates acquire skills that allow them to operate along the entire digital communication chain.

Digital communication strategy and design

Analyze contexts, audiences and objectives to design effective communication strategies for digital platforms, social media and organizations

Content strategy and management of communication processes

Plan, coordinate and manage content, channels and communication activities, integrating organizational, relational and results-oriented approaches

Cross-platform digital content production

Design and create textual, visual, sound and audiovisual content for social media, websites and digital environments, through different languages and formats

Data analysis and performance measurement

Monitor metrics and use data-driven approaches to evaluate the effectiveness of communication activities and support decision-making processes

Innovative technologies and artificial intelligence for communication

Use artificial intelligence tools and applications in the processes of designing, producing, managing and optimizing digital content

Professional Communication and International Collaboration

Linguistic, relational and design skills that allow you to work in multidisciplinary teams and national and international professional contexts

Career opportunities

Graduates of the programme can work in companies, communication agencies, media companies, public and private organizations, cultural institutions and realities that use digital platforms and social media as strategic tools for communication, relationship and business development.

Companies and organizations that manage communication, marketing and public relations activities through digital platforms and social media.
Communication and consulting agencies specialized in the definition of strategies, in the management of the online presence and in the development of editorial projects and digital campaigns.
Digital media and publishing that produce, distribute and enhance content for information channels, platforms and digital environments.

The skills developed allow them to also operate as independent consultants or to develop entrepreneurial projects in the field of digital communication and content production for online platforms.

Main professional roles

Digital communication specialist

Content strategist

Content manager

Social media manager

Digital content creator

Digital media strategist

Continuing your studies

The programme provides advanced preparation in the areas of digital communication, content management and online platforms, offering a solid foundation to continue one's specialization path in the academic and professional fields.

Graduates can access university masters, advanced training courses and specialized courses dedicated to digital communication, marketing, media, platform management, digital innovation and technologies applied to communication processes.

The programme also allows access to doctoral programmes in the areas of communication, media studies, digital cultures and technological transformations of information systems, in Italy and abroad.

/ Guidance & Support

Preparing for the choice

Orientation Events

Take part in meetings, workshops, lectures and workshops with professors and guidance experts to explore the university world.

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Open Day

Discover the Open Days of Università Cattolica del Sacro Cuore and all the events dedicated to future students interested in learning about the University.

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UnicattX

Immerse yourself in the virtual reality of the 3D campuses of Milan, Rome, Brescia, Cremona and Piacenza and relive all the virtual events within the UnicattX platform.

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Request information

Get all the information you need on Università Cattolica's degree programmes: discover the educational offer and receive support in choosing your university course and enrolment procedures.

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