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a. y. 2027/2028
The information provided is subject to the approval of the competent bodies and may be subject to change.
First Year
Credits
9 ECTS
Description
Advanced quantitative and qualitative research methodologies for the analysis of consumer behavior through data analysis and consumer intelligence tools.
Credits
8 ECTS
Description
Application of clinical psychology to consumption behaviors and lifestyles: psychological interventions for the well-being and health of consumers.
Credits
8 ECTS
Description
Psychological processes underlying consumer choices: motivations, attitudes, perceptions and purchasing behaviors in market contexts.
Credits
9 ECTS
Description
Technological innovation and sustainability in agri-food systems: analysis of supply chains, emerging technologies and transformations of production processes.
Credits
8 ECTS
Description
Cognitive and heuristic processes in individual choices: decision making models, cognitive biases and decision optimization strategies.
Credits
8 ECTS
Description
Application of social and community psychology to health promotion: collective interventions, empowerment and preventive health behaviors.
One course to be chosen from the following:
Credits
6 ECTS
Description
Marketing strategies for the agri-food sector: positioning, communication and management of the relationship with food consumers.
Credits
6 ECTS
Description
Social and cultural dimensions of nutrition: consumption practices, food representations, inequalities and social determinants of health.
Second Year
Credits
8 ECTS
Description
Theories and techniques of behavioral change: design and implementation of interventions to modify individual habits and behaviors.
Credits
8 ECTS
Description
Construction of psychological measurement tools and statistical modeling: from research design to multivariate analysis of psychometric data.
One course to be chosen from the following:
Credits
6 ECTS
Description
Management of innovation processes and organizational transformation: change management strategies, resistance to change and innovative leadership.
Credits
6 ECTS
Description
Strategies for stakeholder involvement in decision-making processes: interest analysis, participation techniques and relationship management.
One course to be chosen from the following:
Credits
6 ECTS
Description
Evaluation of animal welfare and environmental impact in production chains: indicators, assessment methodologies and sustainable development.
Credits
6 ECTS
Description
Human nutrition and food safety: analysis of nutritional needs, food quality and management of risks to consumer health.
Credits
8 ECTS
Description
Customizable course with similar or complementary courses to deepen specific skills in economic, managerial or international sectors.
Credits
1 ECTS
Description
Ethical principles in research and consumption practices: responsibility, sustainability, consumer protection and social implications of individual and collective choices.
Credits
14 ECTS
Description
Professional experience at external institutions to apply psychological skills in real contexts of research on consumer behavior.
Credits
13 ECTS
Description
Final paper demonstrating the skills acquired through an individual research project developed under the guidance of a teacher.
THEOLOGY - SEMINAR COURSE
The study plan of each course provides for attendance at Theology courses, in order to offer a motivated, reasoned and organic knowledge of the Catholic faith.