Qualifying objectives of this degree are:
- deepening of the knowledge, content and methods of the psychology of health, consumption, decision-making and community, with a focus on their application in the analysis of lifestyles, consumption and sustainability-related behaviour;
- the development of interdisciplinary knowledge, e.g. in health, economics, nutrition and the environment;
- the development of skills related to the basic areas mentioned above, namely:
- the design and implementation of research programmes concerning the analysis of behaviours of individuals, groups, communities and organisations related to health, nutrition and sustainability;
- the design and management of intervention actions applied to processes of changing the consumption behaviour of individuals, groups, communities and organisations in the direction of healthier and more sustainable behaviour.
The degree will train psychologists capable of
- designing and implementing interventions for the prevention and promotion of health, proper food consumption and pro-environmental sustainability behaviour;
- analysing consumption processes and guiding strategic and operational marketing decision-making;
- designing and implementing social marketing campaigns;
- supporting the conception, design and implementation of social communication plans;
- managing engagement and participation processes in communities;
- managing processes of empowerment and behavioural change;
- supporting policy-making and advocacy processes;
- designing and conducting market research, both qualitative and quantitative.