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Orientation for undergraduate programmes | 25 marzo 2025

Student for a day of Chinese language and culture

Brescia

Are you already studying Chinese and want to learn more about it? Would you like to start studying this language?

Take part in an interactive morning in which you will discover our courses, explore writing and translation from Chinese, and analyze the language strategies adopted by Western brands in the Chinese market. With the help of two native-speaking teachers, you will work in small groups on everyday life topics.

A unique opportunity to test yourself and learn more about Chinese culture! We look forward to seeing you on March 25th in via Trieste 17!

Sign up here!

Program

9.00 a.m. | Reception and presentation of the courses and curricula of the Faculty of Linguistic Sciences and Foreign Literatures

9.30 a.m. – 10.15 a.m. | Let's translate a text做翻译吧! Prof. Zhang Hui

Starting from a reflection on writing and editing in Chinese, the teacher will guide in the translation of short texts in the tourism and commercial fields, with a focus on vocabulary and syntactic structures of importance.

10.30 a.m. – 11.15 a.m. | Let's talk! 说话吧! Prof. Xu Jing

Thanks to the guidance of the mother tongue teacher, working in small groups and interacting with the other participants will produce short dialogues on topics of everyday life.

11.30 a.m. – 12.15 p.m. | The metamorphosis of brands in China 名牌怎么说中文? Prof. Tommaso Tucci

We will delve into the language strategies of Western brands to adapt to the Chinese market, the influence of language and culture on these choices, and the most effective techniques to win over Chinese consumers.

12.30 pm – 1.15 pm | Getting to know ancient China to understand contemporary China Prof. Enrica Peracin

Starting from Confucius "述而不作,言而好古 I transmit, I don't create. I believe in the ancients and I venerate them" (Dialogues, 7.1) we will understand how ancient China is fundamental to understanding the present.

 

Sign up here!

For information

Orientation and recruitment Università Cattolica del Sacro Cuore | via Garzetta n. 48 - 25133 Brescia

030.2406.279/256

orientamento-bs@unicatt.it

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