Storytelling Roads

Presentation of the fourth year of the research "COMMUNICATION, MEDIA AND TOURISM" carried out by Ce.R.T.A. and Cattolicaper il Turismo in collaboration with Publitalia '80

Institutional greetings

• Franco ANELLI
  Magnificent Rector

Presentation of the research

• Massimo SCAGLIONI
  Director of Ce.R.T.A., Scientific Director of Research

Round Table | Styles, Practices, and Motivations of Experiential Travelers

• Luigi CANTAMESSA
  General Manager of the FS Foundation and CEO of FS Treni Turistici Italiani
• Alessandra PRIANTE
  Chairman of ENIT SpA
• Massimiliano VAVASSORI
  Director of Institutional Relations and Centro Studi Touring Club Italiano

Moderates

• Vincenzo ZULLI
  Coordinator of Cattolica Business Development for Tourism

Round Table | Places, destinations and itineraries of experiential tourismand

• Barbara MAZZALI
  Councillor for Tourism, Territorial Marketing and Fashion Lombardy Region
• Fabrizio PASCHINA
  Executive Director Communication and Corporate Image Intesa Sanpaolo
• Maurizio ROSSINI
  CEO of Trentino Marketing

Moderates

• Paolo CARELLI
  Ce.R.T.A. - Centre for Research on Television and Audiovisuals, Università Cattolica del Sacro Cuore

Meeting

• Anna SFARDINI
  Didactic Director Master FARE TV, Ce.R.T.A., Università Cattolica del Sacro Cuore

Dialogue with

• Veronica GENTILI
  Journalist and Mediaset presenter

Round Table | Communication & Storytelling

• Matteo CARDANI
  Director General Marketing Publitalia '80
• Massimo SCAGLIONI
  Director of Ce.R.T.A., Università Cattolica del Sacro Cuore
• Andrea SCROSATI
  Group Chief Operating Officer and CEO Continental Europe Fremantle

Participation:
Registration required