Università Cattolica del Sacro Cuore

Best of Esomar 2018

Convegno  15 marzo 2018
Aula: Cripta Aula Magna G.005 -  Ore: 14:30
Largo A. Gemelli, 1, Milano

Integrating data to understand consumer complexity

14.30 Coffee Break
sponsored by RESEARCH NOW-SSI and ALMAR
QUALITY RESEARCH
14.45
Welcome and remarks
Maria Grazia Zoia, Professor of Econometrics and Scientific
Director, Labcom, Università Cattolica del Sacro Cuore
Renato Fiocca, Professor of Marketing, Università
Cattolica del Sacro Cuore
Alberto Stracuzzi, Customer Intelligence Director
at BLOGMETER, Italy and Esomar Representative for Italy
Giulia Fabrizi, Managing Director at ALMAR QUALITY
RESEARCH, Italy and Esomar Representative for Italy
15.00
Can Chairs Talk? Image mining & text analytics for
strategic planning
Chiara Davanzo Zamarian, Global Brand Manager,
Brand & Digital Engagement, Arper S.p.A., Italy
Preriit SOUDA, Data Science Director, Kantar, UK

15.30
Making Data Fit - How to engage right across a
global organisation andembed a big data story to
deliver strong commercial results
Caroline Bates, Board Director, Chime Insight &
Engagement, UK
16.00
‘Erotic Capital’ as a Platform for Innovation and
Communication
Cinzia Paterlini, Qualitative Department Director,
GNResearch, Italy
Elena Bucci, Milan Office Director, GNResearch, Italy
16.30
Diving into digital consumer diaries
Silvia Biraghi, Assistant Professor, Università Cattolica
del Sacro Cuore, LABCOM
Rossella C. Gambetti, Associate Professor, Università
Cattolica del Sacro Cuore, LABCOM
17.00-18.00
A Panel of discussion “The integration of data”



Recapito telefonico:

02 7234.3647

In collaborazione con:

Research Now-ssi and almar quality research 



Sponsorizzato da:

LABCOM in partnership with esomar

Programma (161,92 KB)