Tourism, sport and communication

Greetings and introduction

• Roberto BRAMBILLA, Director of Postgraduate Training & Research Partnership, Università Cattolica del Sacro Cuore
• Caterina GOZZOLI, Catholic Coordinator for Sport, Catholic University of the Sacred Heart
• Massimo SCAGLIONI, Catholic Coordinator for Tourism, Catholic University of the Sacred Heart

Seminar
The success of Milano Cortina 2026: economic, communicative and territorial impacts
Paola ABBIEZZI, Professor of History of Radio and Television and Radio and Television Journalism and Didactic Director of the Master's Degree in Communicating Sport, Catholic University of the Sacred Heart

Nicoletta VITTADINI, Professor of Sociology of Cultural and Communicative Processes, Catholic University of the Sacred Heart
"The Livigno case as an example of planned legacy"

Marco GRUMO, Professor of Business Administration, Catholic University of the Sacred Heart
"Measuring and communicating the impacts of the Olympic Winter Games: some proposals"

Damiano PALANO, Professor of Political Philosophy and Director of ASERI - Graduate School of Economics and International Relations, Catholic University of the Sacred Heart
"Major sporting events and reputational security in a changing world"

Anna SFARDINI, Professor of Intercultural Communication and Media, Head of Research Activities Ce.R.T.A. - Research Centre for Television and Audiovisual Media and Director of the Master's Degree in Fare TV, Università Cattolica del Sacro Cuore
"Milano Cortina 2026. The story of the sporting event between territories and tourist expectations"

Moderator:
Caterina GOZZOLI, Catholic Coordinator for Sport

Round Table
The new trajectories of tourism at the crossroads between European policies, communication and the role of sport

• Alessandro ARCOVITO, Professor of Biochemistry, Catholic University of the Sacred Heart
• Sergio DEL PRETE, Director of Anica Academy
• Livia DRAGHI, Head of Audio Visual Productions Fondazione Milano Cortina 2026
• Giovanni GREGORINI, Professor of History of Tourism and Director of the Observatory for Tourism on Lake Garda
• Misa LABARILE, Policy Officer Tourism, European Commission
• Pietro BARBERA, CEO of Sportmaster Consulting, Coordinator of the Master "Sports Management: Businesses, Communities and Territories", Università Cattolica del Sacro Cuore
• Debora MASSARI, Councillor for Tourism, Territorial Marketing and Fashion of the Lombardy Region

Moderator:
Massimo SCAGLIONI, Catholic Coordinator for Tourism and Director of Ce.R.T.A.