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Event | 20 October 2025

Opportunities and challenges of major events in Italy

Milan

The experience of the Jubilee 2025 and the prospects of the Milan Cortina 2026 Winter Olympic Games

Presentation of the research "Spiritual tourism on the occasion of the Jubilee 2025"

Massimo SCAGLIONI, Director of Ce.R.T.A. - Research Centre on Television and Audiovisual Media and Catholic Coordinator for Tourism Anna SFARDINI, Head of Research Activities Ce.R.T.A. - Research Centre for Television and Audiovisual Media

 

Round table

Milano Cortina 2026: the showcase event for Italy

Barbara MAZZALI
Councillor for Tourism, Territorial Marketing and Fashion Lombardy Region

Roberta CORBÒ
National Head of Territorial Heritage, Local Communities and Tourism Confartigianato Imprese

Livia DRAGHI
Head of Audio Visual Productions Milano Cortina 2026

Maurizio ROSSINI
CEO of Trentino Marketing 

Carlotta VENTURA
Director of Communication, Sustainability and Regional Affairs A2A

 

Round table 

Major events, experiential tourism and impact on the territories

Giovanni GREGORINI
Director of the Observatory for Tourism on Lake Garda and lecturer in History of Tourism 

Marco LOMBARDI
ITSTIME Director and Professor of Communication and Information for Security and Cooperation in Crisis Areas

Alessandra OLIETTI
Lecturer in History and Languages of Advertising with a focus on branding and communication strategies in the tourism sector

Ilaria PEDRALI
Journalist 

 

Moderate:

Massimo SCAGLIONI, Director of Ce.R.T.A. - Research Centre for Television and Audiovisual Media and Catholic Coordinator for Tourism

Dario MALTESE, Mediase journalist and television presenter

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20.10.2025_Opportunità e sfide dei grandi eventi in Italia.pdf
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