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Meeting | 07 November 2024

Influencer marketing: transparency in the context of the new rules

Milan

IAP Annual Meeting

10.00 a.m. Opening of the meeting

Mario BARBUTO, President of IAP

10.15 a.m. Monitoring to know: transparency and trends in influencer marketing

  • Monica DAVÒ, Head of the Technical-Legal Area and Foreign Relations IAP
  • Matteo POGLIANI, Founder and President of the National Influencer Marketing Observatory
  • Nicoletta VITTADINI, Professor of Sociology of Cultural and Communicative Processes, Catholic University of the Sacred Heart

11.00 The rules of the game: new regulations and responsibilities of influencers

  • Giorgio GREPPI, Director of the Media Services Directorate of the Italian Communications Authority
  • Maria Cristina REALE, Professor of Sociology of Law, University of Insubria
  • Domenico PAPPALETTERA, Chairman of the UPA Legal Commission

Moderates

Enrico PAGLIARINI, Radio24 Journalist

11.45 a.m. Conclusions

Vincenzo GUGGINO, IAP Secretary General

 

Information:

mail: almed@unicatt.it

Tel: 0272342814

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