Learning objective:
To offer theoretical and practical tools to consciously and effectively tell the story of urban transformations, with particular attention to communication on sustainable mobility, road safety, quality of public space and civic participation.
Recipients:
Event intended for teachers, journalism students, communication professionals, press officers of local authorities, in particular of the Municipalities of the Province of Brescia.
Moderator: Alessandra Giardini, journalist
Program:
8.30 a.m. - 8.50 a.m.
Registration of participants
8.50 a.m. – 9.20 a.m.
"The road belongs to everyone, starting with the most fragile"
Guidelines for effective communication of road safety. Focus on the importance of narrating mobility starting from the rights of the weakest and most fragile on the road.
Marco Scarponi - Michele Scarponi Foundation
9.20 a.m. – 9.50 a.m.
"The value of public spaces"
In Western society, private property is one of the main institutions that regulate relationships between people. In this context, our cities must continue to preserve public spaces as a common good, protecting their high social value.
Ilaria Beretta - Graduate School for the Environment, Catholic University of Brescia
09.50 am – 10.20 am
"Data and AI for Cities: still in search of a narrative"
The technocratic model of 'smart cities' has been in crisis for some time, but there is still no real alternative on the horizon. Understanding and telling citizens about the role, possibilities and limits of computational approaches to urban life therefore becomes a key responsibility to help the urban transition to sustainability.
Matteo Tarantino - Associate Professor of Information and communication systems
10.20 a.m. – 10.50 a.m.
"Whose roads are they? Rethinking and communicating public space"
How and why modifying urban space in favor of pedestrians and cyclists improves the quality of life. Communication as a lever to make urban regeneration processes understandable and shared.
Matteo Dondè - Urban Planner
10.50 a.m. – Coffee break
11.00 a.m. – 11.30 a.m.
"Telling the interventions for effective communication"
Visual strategies to engage citizens and stakeholders. How images and audiovisual stories can affect the social perception of mobility and make visible the injustices related to urban viability.
Loreto Valente – Videomaker
11.30 a.m. – 12.00 p.m.
""On the road. Territories, people, stories on two wheels": even on TV the bicycle becomes a means of transport"
To communicate in an objective and engaging way the changes taking place in Italian cities. The role of the media in generating awareness and beauty through the story of the territory.
Alfredo Di Giovampaolo - Rainews24 correspondent
12.00 pm – 12.30 pm
"There are no crazy cars, the wrong narrative of road collisions"
Van runs over mother and son; crazy car enters the bathing establishment; he couldn't do anything about it; here is the cursed curve; killer road. These are just a few examples of the language used by the media to describe cases of road violence. Words that tend to deprive drivers of responsibility, justify dangerous behavior for the most vulnerable and displace responsibility. A change in the language describing road violence is urgently needed.
Stefano Guarnieri - Lorenzo Guarnieri Association
12.30 pm – 1.00 pm
Institutional greetings and closing
Maximum number of participants: 60 (limited places – registration required)
Cost: Free
Registration through the Organizing Secretariat: by filling out the form here Number of training hours: 3 hours and 30 minutes For info: Michele Scarponi Foundation T. 347 5929666
Email: jara@fondazionemichelescarponi.com
